Morocco remains the world’s third-largest tomato exporter despite an 11.45% drop in volume to 549,000 tonnes for the 2025/2026 season. Driven by the Euro-Mediterranean agreement, the sector currently faces severe climate shocks, disease outbreaks, and rising tensions with French producers over massive labor cost disparities and market dominance.
The Brutal Toll of the 2025-2026 Campaign

Global Ranking and the Battle for Market Share

| Market Potential (Additional Exports) | Estimated Value |
|---|---|
| Spain | $133 million |
| Romania | $33 million |
| Italy | $29 million |
| Poland | $18 million |
| Sweden | $14 million |
| Switzerland | $13 million |
The Labor War: Rabat vs. Paris
Regulatory Walls and the Green Deal


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