“Vietnam Creative Advertising Awards” aims to introduce the meaning, important role and continuous development of the advertising industry in the socio-economic development process of Vietnam, thereby encouraging Everyone creates together, brings Vietnamese culture to the world, resonates with other industries, and implements the Cultural Development Strategy approved by the Prime Minister.
Ms. Trinh Thi Thuy, Deputy Minister of Culture, Sports and Tourism and Mr. Nguyen Truong Son, Chairman of the Advertising Association awarded the First Prize to Online Mobile Services Joint Stock Company. Photo: Thuy Phuong
At the award ceremony, Ms. Ninh Thi Thu Huong, Director of the Department of Grassroots Culture (Ministry of Culture, Sports and Tourism) said, “Vietnam Creative Advertising Award 2023” was awarded by the Ministry of Culture, Sports and Tourism. Sports and Tourism coordinated with the Vietnam Advertising Association to continue the success of the first “Vietnam Creative Advertising Awards” event held in 2021 to continue implementing the Construction Project. , promoting national brands: “Vietnam Creative Advertising Award” for the period from 2020 to 2030.
Mr. Nguyen Truong Son, Chairman of the Vietnam Advertising Association emphasized: “This is a truly meaningful award, not only a media event to raise social awareness of advertising activities, but also has a positive meaning in state management. When advertising works with high artistic value, carrying positive messages, and responsibility to the community are honored, bad and offensive advertisements will pushed back and eliminated.
This is also an activity that demonstrates progress in management; Encourage and replicate good examples to achieve good Vietnamese advertising activities that have positive implications for society and receive sympathy from the community, not simply introducing and advertising products. brands, products, goods, services”.
Representatives of the Second Prize – “Vietnam Creative Advertising Award”. Photo: Thuy Phuong
“MoMo x Grab: A technological collaboration with a folk character” won First Prize at the “Vietnam Creative Advertising Award”
The award is widely organized on a nationwide scale, taking place from September 2023 to November 2023 and receiving the participation of the community of advertising businesses and organizations and individuals throughout the country. water.
The Organizing Committee received hundreds of high-quality works and advertising products, bringing the creativity and modernization of the Vietnamese advertising industry in the era of international economic integration but still expressing cultural identity. traditional culture of Vietnam.
Ms. Ninh Thi Thu Huong said that after a professional, serious, strict and objective working process, the Award’s Jury Board selected 11 winning works for 04 types of advertising:
Type of Television Advertisement: Including 02 Second Prizes for the works: “Milo – Where there is a will, there is a way” and the work “Long Phuong Porcelain – Round taste together” and 01 Third Prize for the work: “Coca-Cola 2023 – Although Tet changes, the magic is still here.”
Representatives of the Third Prize – “Vietnam Creative Advertising Award”. Photo: Thuy Phuong
Type of advertising on billboards and outdoor signs: Including 1 second prize for the work: “La Vie – A little peace from nature, a bustling day” and 1 third prize for the work “Casper – a thousand and 1 nights” .
Type of Advertising on electronic newspapers and social networking platforms: Including 1 First Prize for the Work: “MoMo & Grab: A folk-style technology collaboration” and 1 Second Prize for the work: “Product Launch new – Milo Dynamind” and 1 third prize for the work: “Hanoi Toronto School TVC”.
Type of integrated media advertising: Including 02 Second prizes for the work: “Maggi – Variations of thousands of ingredients, cooking millions of Vietnamese dishes” and the work: “Vietnamese family home”; 1 Third prize for the work: “The hero continues”.
