Recently, VTV officially announced information surrounding the program Kitchen God 2024. Accordingly, this program will still be a “rich spice” on VTV’s Tet Giap Thin broadcast: “According to confirmation from the program makers, on this year’s New Year’s Eve – Lunar New Year Giap Thin, the audience of VTV will still be able to meet the Kitchen Gods again in the annual program Meet at the end of the year hay Kitchen God – as commonly called by audiences who love the show.”
Advertising quote in Tao Quan 2024. Photo: TVAd
Previously, TVAd Advertising and Television Services Center (part of VTV) sent an official advertising price quote to partners. Accordingly, the price quote was signed by Ms. Do Thi Lan Huong – Director of the Center for Advertising and Television Services.
Advertising price Kitchen God 2024 unchanged compared to 2023?
Advertising price list Kitchen God 2024 It can be said that there is no change compared to recent years. Specifically: advertising duration is set respectively: 10 seconds for 322 million VND; 15 seconds costs 378 million VND; 20 seconds costs 484 million VND; 30 seconds costs 645 million VND.
Last year, Kitchen God 2023 listed by the Center for Television Advertising and Services (TVAd) with information: Brands that want to appear in a broadcast for 10 seconds will have to pay more than 322 million VND; 15 seconds costs more than 387 million VND, 20 seconds costs more than 484 million VND and 30 seconds costs more than 645 million VND.
2022, advertising price list Kitchen God considered to be at a record high. Brands want to appear in the broadcast Kitchen God 2022 On the night of the 30th of Tet, you have to pay 650 million VND for a 30-second advertisement, 487.5 million VND for 20 seconds, 390 million VND for 15 seconds and 325 million VND for 10 seconds of advertisement. This has been explained by experts in the field of advertising because after such a long journey, the program still has appeal to the public.
Official image of Tao Quan 2024. Photo: FBNV
On the night of the 30th day of the Lunar New Year 2023, the program Kitchen God Broadcast for 100 minutes for content and nearly 20 minutes for advertising, divided into 4 times, each time 5 minutes.
According to the announcement from the Television Advertising and Services Center (TVad), the advertising price of the program Meet at the end of 2023 slightly reduced compared to 2022 (down nearly 1%).
However, according to calculations, the total amount of money earned by VTV in 2023 will still increase compared to the previous year, to about 28.6 billion VND. The reason is that customers in 2023 increase ads with 15-second videos (31 this year compared to 17 in 2022), and reduce ads with 30-second videos (17 this year compared to 28 in 2022). .
Share with Vietnamese peopleMs. Nguyen Xuan Hong – Director of Rosie Media Company commented: “The program Kitchen God broadcast throughout the night of Tet 30 on all VTV channels. This is synonymous with the program Kitchen God occupied all of VTV’s ratings at a critical moment. Therefore, the above advertising Kitchen God is almost the only and best choice for brands. But this year, the economic situation is more difficult than before, so brands may be more hesitant with this number.”
At the end of 2019, VTV announced to stop producing the program Kitchen God after 16 years of implementation. However, after a year of hiatus, TArmy shirt return for Tet 2021. By 2023, Kitchen God 20 years of broadcasting.
