LUSH was born from a passion for awakening the potential of Vietnamese youth, inspiring and encouraging them to enjoy a better life. To do this, the production unit has sought to make the impossible possible, bringing fresh fruit flavors and natural goodness into LUSH beer. Thereby, LUSH encourages people to be more open, dare to try new experiences, explore their own potential, helping each person enjoy a more wonderful and fulfilling life.
LUSH beer is expected to become a bridge that brings people closer together, providing a space to share ideas, dreams, and ambitions, thereby spreading positive energy and enhancing collective strength. That is the “living forward” style that LUSH aims for.
LUSH is a blend of premium Lager beer and 100% natural fruit, crafted to impeccable standards. The unique cold fermentation process is the “key” to bringing a cool, refreshing, European-style flavor, making LUSH fruit beer different. This process requires fermenting the beer at low temperatures (about 12 degrees Celsius), then continuing to brew it in deep cold (below 0 degrees Celsius) for 2 weeks.
LUSH is a new step forward for Masan, contributing to diversifying the Vietnamese beer market. LUSH’s first product line includes 4 unique, trendy flavors, bringing new experiences, like an exciting taste adventure:
– Original Adventure – The original Lager flavor is a premium Lager beer produced with selected ingredients, cold fermentation technology and unique 3-time filtering technology, providing a pure, smooth and extremely fresh beer taste. enjoy. Alcohol content: 4.5%
– Citrus Madness – The cool Pink Grapefruit flavor is a premium Lager beer mixed with 100% natural pink grapefruit juice and warm citrus peel, bringing a sweet, sour, fragrant taste that is hard to describe. Alcohol content: 4.0%
– Orchard Breeze – The fragrant Peach Apricot flavor is a premium Lager beer mixed with peach juice and 100% natural apricot flavor, dotted with a bit of sweet and gentle Coriander, fragrant with vanilla, bringing the gentle, uplifting feeling of a place. spring garden. Alcohol content: 4.0%
– Summer Fiesta – Tropical Pineapple flavor is a premium Lager beer mixed with 100% natural pineapple and apple juice, along with Jalapeno, bringing a new sour and spicy taste, along with a refreshing feeling. Lush Summer Fiesta turns every party you have into a vibrant summer flavor. Alcohol content: 4.0%
LUSH fruit beer becomes the ideal choice for the health-conscious young generation, those looking for better choices for themselves while still being able to fully enjoy every moment with friends, creating together unforgettable memories. LUSH not only appears in men’s fun, but is also an ideal choice for women’s conversations. LUSH is suitable for lively gatherings of friends or even cozy family meals.
Fruit beer is a drink that is no longer unfamiliar to Vietnamese consumers.
The unique combination that awakens the taste buds between the fresh fruit flavor and the familiar fermented beer flavor helps fruit beer become increasingly popular with consumers and holds a significant market share in the beer market. Inspired by famous fruit beers from Europe, combined with an exclusive recipe produced right in Vietnam, LUSH fruit beer brings a taste experience unlike any other beer on the market. The product is considered to bring a creative “breath of fresh air” to the current Vietnamese beer industry.
LUSH is a passionate new product from Masan Master Brewer, a member of Masan Consumer Holdings.
Mr. York Spencer, representative of Masan Master Brewer, shared: “With the milestone of launching LUSH fruit beer, we officially add new products to the beer portfolio, and more importantly, we can serve and satisfy customers’ needs. LUSH fruit beer is specially produced to meet the tastes and preferences of Vietnamese people, while demonstrating the spirit of innovation – which is one of the company’s core values. our company.”
LUSH fruit beer is now available in retail stores in Ho Chi Minh City and on Lazada e-commerce channel from January 5, 2024. The product is also distributed at all Winmart stores in the area. Ho Chi Minh City and Can Tho areas from January 12, 2024.