People say they don’t have time to read, but in reality we read more than ever, just not books. Studies show that on average we consume daily equivalent of a 200 page book, through websites, social media, chats, news and emails.
So, we built an AI browser plugin that tracks every word you read online. It analyses everything from articles to captions and then recommends a book that matches your daily digital reading word count. One click and it’s ready to order from Britain’s biggest bookstore, Waterstones.
We didn’t just ask people to read more, we showed them they already do. They just need to read better.
Awards : 2x Bronze Cannes Lions
Chief Creative Officer : Federico Fanti
Executive Creative Director : Nayaab Rais
Senior Creative Director & Head of Art : Paulo Engler
Creative Director : Jonathan Cruz
Associate Creative Director Copy : Rob Hall
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