Some days on set test your craft. Others remind you why you love it.
This shoot did both.
We were on location for a commercial with Alcis Sport, featuring the iconic Shikhar Dhawan. I was lensing with Anshul Sharma at Cinefi Films. The prep was solid. The energy was high. The producer shared an awesome news that 10-hour day got compressed into just 4 hours of actual shoot time.
Jinx!!!
Our Brief – Brand Film, 6 : Q&A reels (Chroma) and the Photographer on set had to do some catalogue shots too!
As the Cinematographer, it became about making bold, instinctive choices — stripping down to essentials, merging frames, lighting with speed in mind, and designing shots that could hold more than one emotion. We focused on impact over excess — Grateful for a crew that moved fast, a director who trusted, and a day that tested every bit of my craft.
Massive credit to the crew
This shoot reminded me: it’s not about how much time you have — it’s about what you do with it.
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