Sony unveiled the Bravia 7 II and Bravia 9 II True RGB TVs on May 27, debuting a backlighting system that utilizes independent red, green, and blue LEDs. These models aim to bridge the gap between the brightness of LED TVs and the color precision of OLEDs, arriving as RGB technology dominates the high-end market.
The Shift from Quantum Dots to True RGB
The Reality of Color Crosstalk
Sony representative, via CNET
Pricing and the 115-inch Giant
| Model | Size | Price |
|---|---|---|
| Bravia 7 II | 50-inch | $1,599.99 |
| Bravia 7 II | 55-inch | $2,099.99 |
| Bravia 7 II | 65-inch | $2,599.99 |
| Bravia 7 II | 75-inch | $3,099 |
| Bravia 7 II | 85-inch | $4,000 |
| Bravia 7 II | 98-inch | $9,000 |
| Bravia 9 II | 65-inch | $3,600 |
| Bravia 9 II | 75-inch | $4,600 |
| Bravia 9 II | 85-inch | $6,500 |
| Bravia 9 II | 115-inch | $31,000 |
Audio Scaling via the Bravia Theater Trio
- Bravia Theater Trio (Base): £2,000
- Surround 8s (Pair): £449
- Sub 9 (Single): £900
