This morning (December 22), the National Conference on the Development of Cultural Industries was held in combination with online at 63 locations across the country. Prime Minister Pham Minh Chinh, Deputy Prime Minister Tran Hong Ha, Minister of Culture, Sports and Tourism chaired the conference.
“You should not underestimate the entertainment factor, but consider it as an important potential”
Speaking at the conference, Minister Le Minh Hoan – Ministry of Agriculture and Rural Development gave evidence of Korea’s approach. He said: “Nami Island – the filming location of “Winter Sonata” is already a famous tourist destination, attracting a large number of tourists, besides influencing fashion trends. Thus, the attraction Cultural guidance creates great effects. Wherever Korean films go, Korean products go to the world. Advertisements from films have resonated to create large budgets and good effects. That is It is also a development space for cultural makers.”
Minister of Agriculture and Rural Development Le Minh Hoan. (Photo: VGP/Nhat Bac).
Minister Le Minh Hoan affirmed: “We can look at culture in terms of sales. Recently, Phu Yen province used the movie “I see yellow flowers on green grass” to make a tourism brand for the province and relatively successful. This is the power of culture. It’s time for us to reposition entertainment.
Koreans have introduced a new concept of recreational agriculture, combining agriculture and entertainment into one term, a product that brings unique commercial value. In Bac Giang recently, there was a cultural and fashion event combined with agriculture during the Luc Ngan lychee season to connect with sales, creating a good spread, attracting attention and being very effective.
Creativity in culture, agriculture and rural areas still has plenty of room for content creators. We can apply and promote this strength in many localities with a variety of craft village products through digital transformation and platforms. We should not underestimate the entertainment factor but must consider it an important potential. Broadly speaking, the cultural industry not only brings economic value but also profound value in promoting the image of the country, locality and products imbued with identity.”
Need to restore order and balance to avoid “cultural invasion”
Also at the conference, Deputy Minister of Information and Communications Nguyen Thanh Lam said: “At this conference, we listen to what cultural creators and businesses need to meet or what we need to do.” Should not be done anymore or should be reduced to reduce their burden. This field is one that rarely calls for the spirit of daring to think and daring to do, but the problem lies in whether we dare to do it or not.”
Deputy Minister of Information and Communications Nguyen Thanh Lam. (Photo: VGP/Nhat Bac).
Deputy Minister Nguyen Thanh Lam expressed the view that Vietnam needs to have unified measurement tools using both economic and technological methods to truly measure and fully observe this field. Currently, besides the official force that we can observe and manage, there is a force that creates content online that brings in large revenues.
“We only look at the tax revenue of the Ministry of Finance, the General Department of Taxation announced that this year alone, cross-border digital platforms registered to pay taxes have collected 8,000 billion; there are businesses that pay 10% of their revenue. , there are businesses corresponding to 5%. So in the online area alone, digital content advertising revenue is about 4 billion USD, of which 70% is foreign, we only collect a small part.”
Mr. Nguyen Thanh Lam said that in digital transformation, both technology and other methods must be used to fully observe this field and have an official, accurate, complete and error-free measurement set. Besides, it is necessary to soon have development methods and models. Although the report of the Ministry of Culture, Sports and Tourism has a lot of content and details, we still lack research on international experiences even though the countries around us have many similarities in culture, ways of doing things, and starting points. can refer.
It is necessary to soon build and apply sandbox institutions in cultural innovation. We should think more about daring to do and daring to accept, as one delegate said, in areas where we can do things, make mistakes, make corrections, and learn from experience while doing it.
Deputy Minister Nguyen Thanh Lam also mentioned the issue of “cultural invasion”. According to him, now every family watches it Youtube, foreign channels are easier than Vietnamese Television. To restore order and balance in this field, from 2024, the Ministry of Information and Communications requires all Vietnamese smart TV platforms to pre-install press and television applications.
“In the future, if the Prime Minister agrees, the Ministry of Information and Communications and the Ministry of Culture, Sports and Tourism will coordinate to propose a decision by the Prime Minister to force pre-installation of OTT platform applications on smart device products. We I call for the participation of the Ministry of Industry and Trade in this field.
The Ministry of Information and Communications will soon propose a number of institutions, especially in the dossier proposing to amend the Press Law this time to include a policy on exporting cultural products through the press, radio and television on the Internet. digital space” – Deputy Minister Nguyen Thanh Lam proposed.