Let’s stay in the Middle East because the boss of McDonald’s has said that the fast food giant is seeing a meaningful hit to its business because customers in the region and elsewhere have been boycotting the chain for its perceived support of Israel with more here’s the BBC’s Michelle flurry in New York some
Major Western brands have found themselves hit by Grassroots often unplanned boycotts because of their stance on the Israel Palestine conflict and this includes McDonald’s the burger chain became a Target after voting phot and videos on social media showed franchise stores in Israel giving away thousands of free meals to the members
Of the Israeli military and this led to calls for boycotts of the brand by those angered by Israel’s military response in Gaza while owners in Muslim majority countries such as Kuwait Malaysia and Pakistan will they put out statements distancing themselves in a message on LinkedIn McDonald’s CEO Chris Kinski
Wrote that the burger chain is experiencing a meaningful business impact due due to the war and Associated misinformation all of this in the Middle East and Beyond because of the war in Gaza he added this is disheartening and ill-founded pointing out that many of the restaurants are operated by local
Owners M what he didn’t do is elaborate on the scale of the impact but McDonald’s has around 2,000 restaurants in the region and McDonald’s isn’t the only Global brand to face controversy over its response others include Starbucks and unil lver showing how tough it is for companies to navigate
Such a politically charged conflict
