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The Bold and the Beautiful 1987

“B&B”

★ 5.7/10 · 147 votes TV-14 SoapDrama 39 seasons · 8757 eps Returning Series
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Quick answer

What is The Bold and the Beautiful?

The Bold and the Beautiful is an American television soap opera that premiered on March 23, 1987. Created by William J.

Type
TV series
Year
1987
Status
Returning Series
Episodes
8,757
First aired
Mar 23, 1987
Last aired
May 18, 2026
Original language
EN
Origin
US
Networks
CBS
Genres
Soap, Drama
Updated
Availability by region

Where to watch

Streaming availability data provided by JustWatch via TMDB. Availability changes by country and date; verify on the provider before subscribing or purchasing.

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How long to binge?

Estimate the schedule using 8,757 episodes and an average 45-minute runtime.

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Overview

The Bold and the Beautiful is an American television soap opera that premiered on March 23, 1987. Created by William J. Bell and Lee Phillip Bell for the CBS network, the series is a continuing drama that explores themes of romance, intrigue, passion, honor, and family. The narrative is set against the backdrop of the American fashion industry in Beverly Hills, focusing on the glamour of high fashion. The program features a large ensemble cast, with John McCook, who portrays the character Eric Forrester, and Katherine Kelly Lang, who plays Brooke Logan, serving as the longest-running cast members. Both actors have appeared on the series since its first episode. Other performers associated with the show include Ronn Moss and Susan Flannery. As a long-running production, the series maintains its focus on the personal and professional lives of its characters within the competitive world of the fashion industry. The show continues to be recognized for its exploration of these complex interpersonal dynamics and the ongoing saga of the families involved in its central business environment.

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Should you watch it?

“Experience high-stakes romance and intrigue within the glamorous world of the American fashion industry.”

Reasons to watch
  • glittering beverly hills setting
  • engaging fashion industry backdrop
Keep in mind
  • ongoing serial narrative

Watch it if you enjoy long-running dramas centered on high-fashion lifestyle and complex interpersonal relationships.

The series features romantic themes and dramatic conflicts suitable for a general audience.

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Episode guide

Season 1 · 241 episodes Open the complete Season 1 guide →
Season 2 · 252 episodes
Season 3 · 254 episodes
Season 4 · 247 episodes
Season 5 · 253 episodes

Frequently asked questions

What is the setting?

The show is set against the backdrop of Beverly Hills and the American fashion industry.

What is the genre?

It is a continuing drama series.

When did it begin?

The series began in 1987.

What are the primary themes?

The narrative focuses on romance and intrigue.

Is it a standalone story?

No, it is a continuing drama.