S5·E21 The Fake Brand That Made Costco Billions

Costco is a magical place. You walk in for paper towels, and walk out with a kayak, a ten-pound bag of quinoa, and a heaping plate of panic over where you’re going to store it all. But no matter what you buy, chances are it has one familiar name on it: Kirkland Signature. People trust it. Like… deeply. Religiously even. Possibly more than they trust some relatives! Do You buy Kirkland products? If so, what do you think about em?