The Coca-Cola Kid 1985

Overview

The Coca-Cola Kid is a 1985 Australian romantic comedy film directed by Dušan Makavejev and starring Eric Roberts and Greta Scacchi. The film is based on the short stories The Americans, Baby and The Electrical Experience by Frank Moorhouse, who also wrote the screenplay, and it was entered into the 1985 Cannes Film Festival. The story follows an eccentric marketing guru who visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He discovers zero penetration in a valley owned by an old man who makes his own soft drinks, and he visits the valley to see why. After the Kid's persistence is tested, he receives a tour of the man's plant, and they begin discussing a joint venture. Complications arise when the Coca-Cola man begins falling in love with his temporary secretary, who appears to have connections to the valley.