S4·E5 Series 4, Episode 5
Aired April 22, 2009
Synopsis
The week's task of creating a new character and advert for a children's cereal proved crunch time for yet another candidate. They join comedian Jenny Eclair, retail guru Mary Portas, and the Chief Executive of Saatchi and Saatchi Fallon, Robert Senior, to chew over what went wrong.
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