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Season guide

The Apprentice: Season 6

15 episodes Premiered Oct 6, 2010 Updated Sep 26, 2026

Series Six of The Apprentice was a British reality television series. The series started on BBC One on 6 October 2010 and ran for twelve weekly hour-long episodes, as in all previous years. Following a web-based application, regional auditions and interviews took place during July 2009 in London, Glasgow, Manchester and Birmingham, about 75 candidates were called back for a second round in London and shooting took pl

Previously on The Apprentice

Season 6 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 5.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.

Season overview

Series Six of The Apprentice was a British reality television series. The series started on BBC One on 6 October 2010 and ran for twelve weekly hour-long episodes, as in all previous years. Following a web-based application, regional auditions and interviews took place during July 2009 in London, Glasgow, Manchester and Birmingham, about 75 candidates were called back for a second round in London and shooting took place in Autumn 2009. There are sixteen participants and the board consists of Alan Sugar, Nick Hewer and Karren Brady. The programme formerly featured Margaret Mountford, who stood down from the role in June 2009. However, she made a guest appearance in Week 11 as an Interviewer.

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Season 6 Episodes

Episode Guide

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Season 6 Progress Shield

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Binge Efficiency Engine

Season 6: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

27%
73%
Mytharc (4): Crucial lore & season climaxes
Core (11): Character development & subplots
Side Quest (0): Standalone / filler
S6·E1 Mytharc

Bangers

Oct 6, 2010 · 60 min

Lord Sugar meets a fresh batch of candidates in his search for an apprentice, as another series of the business-based reality TV show begins. The first task for the candidates is t

S6·E2 Core

Beach Accessory

Oct 13, 2010 · 60 min

Following an early morning call summoning the candidates to Heathrow airport, hopes are high for a sunshine getaway. No such luck for the candidates, though, as Lord Sugar sets the

S6·E3 Core

Bakery

Oct 20, 2010 · 60 min

The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery. The teams are each given a market stall from which they try to tempt hungry custo

S6·E4 Core

Selling to Trade

Oct 27, 2010 · 60 min

The teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the members of the team which loses the challenge is failed by S

S6·E5 Core

Fashion

Nov 3, 2010 · 60 min

It is week five, and the candidates boldly enter the world of fashion. Lord Sugar ups the ante when he challenges the teams to open pop-up shops at the Trafford Centre in Mancheste

S6·E6 Core

Advertising

Nov 10, 2010 · 60 min

The battle to become Lord Sugar's next apprentice intensifies as the remaining candidates reach the series' half-way mark. After a rude awakening from the boss, the candidates are

S6·E7 Core

Dvd

Nov 17, 2010 · 60 min

The remaining candidates head to Pinewood film studios in Buckinghamshire, where they are challenged to create personal movie experiences that give consumers a chance to star in th

S6·E8 Core

Crisps

Nov 24, 2010 · 60 min

The teams must represent British crisp companies hoping to break into the German market.

S6·E9 Core

Discount Buying

Dec 1, 2010 · 60 min

Alan Sugar summons the seven remaining candidates in the heart of the City and challenges them to purchase a series of unusual items at bargain prices. The teams are split into boy

S6·E10 Core

London Tours

Dec 8, 2010 · 60 min

Alan Sugar challenges the remaining candidates to set up their London tour company and provide open-top bus excursions for tourists. The budding entrepreneurs also have to map out

S6·E11 Core

The Final Five

Dec 9, 2010 · 60 min

As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the true stories behind their super-confident egos.

S6·E12 Core

Interviews

Dec 15, 2010 · 60 min

Lord Sugar's search for an apprentice reaches its penultimate week, and the five remaining candidates face a different type of challenge: they each have to face a gruelling intervi

S6·E13 Mytharc

The Final

Dec 19, 2010 · 60 min

The two remaining candidates are challenged to launch a new high-quality alcoholic beverage in front of an audience of industry experts - before Alan Sugar reveals who he has chose

S6·E14 Mytharc

You're Hired

Dec 19, 2010 · 60 min

The two remaining candidates are challenged to launch a new high-quality alcoholic beverage in front of an audience of industry experts - before Alan Sugar reveals who he has chose

S6·E15 Mytharc

Why I Fired Them

Dec 16, 2010 · 60 min

Lord Sugar looks back on the unsuccessful candidates in the 2010 series. From making sausages and selling clothes to creating a character for a brand new cleaning product, this yea

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