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Season guide

The Apprentice: Season 5

12 episodes Premiered Mar 25, 2009 Updated Sep 26, 2026

Series Five of The Apprentice was a British reality television series. The series began airing on BBC One on 25 March 2009 and ran for twelve weekly hour-long episodes, as in all previous years. Auditions and interviews took place during July 2008 in London, Glasgow, Manchester and Birmingham. There were fifteen participants; one more dropped out prior to the first boardroom briefing. Sir Alan Sugar, Nick Hewer and

Previously on The Apprentice

Season 5 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 4.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.

Season overview

Series Five of The Apprentice was a British reality television series. The series began airing on BBC One on 25 March 2009 and ran for twelve weekly hour-long episodes, as in all previous years. Auditions and interviews took place during July 2008 in London, Glasgow, Manchester and Birmingham. There were fifteen participants; one more dropped out prior to the first boardroom briefing.

Sir Alan Sugar, Nick Hewer and Margaret Mountford made appearances, as in all previous series. Spin-off show The Apprentice: You're Fired! also returned, airing on BBC Two immediately after the main show.

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Season 5 Episodes

Episode Guide

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Season 5 Progress Shield

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Binge Efficiency Engine

Season 5: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

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Mytharc (3): Crucial lore & season climaxes
Core (9): Character development & subplots
Side Quest (0): Standalone / filler
S5·E1 Mytharc

Scrubbing Up

Mar 25, 2009 · 60 min

The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning companies and make as much money as possible. At the end of the

S5·E2 Core

A Hungry Business

Apr 1, 2009 · 60 min

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering service for busy professionals in the City of London. In tough

S5·E3 Core

Survival of the Fittest

Apr 8, 2009 · 60 min

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show

S5·E4 Core

A Soap Opera

Apr 15, 2009 · 60 min

Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetics business.

S5·E5 Core

The Advertising Challenge

Apr 22, 2009 · 60 min

The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both t

S5·E6 Core

Bric-a-Brac Race

Apr 29, 2009 · 60 min

The candidates are tasked with taking a collection of items given to them by Sir Alan Sugar and selling them for the most proffit.

S5·E7 Core

Heading North

May 6, 2009 · 60 min

Travelling north for their next challenge, each team must choose two innovative products, and then sell their choices to the right markets within two days.

S5·E8 Core

Cool Margate

May 13, 2009 · 60 min

Alan Sugar sends the candidates to Margate on the Kent coast, where they are challenged to produce an eye-catching series of posters and leaflets designed to attract tourists to th

S5·E9 Core

Baby Love

May 20, 2009 · 60 min

The teams interview suppliers of baby equipment, select two products, and sell them on to a potential 10,000 customers at the country's biggest baby show.

S5·E10 Core

Car Crash TV

May 27, 2009 · 60 min

The teams must select products which they believe will sell the best during an hour of live television. They must then sell these on-screen themselves.

S5·E11 Mytharc

Interviews

Jun 3, 2009 · 60 min

There's no place to hide as the final five candidates face four of Sir Alan's trusted advisors in face-to-face interviews.

S5·E12 Mytharc

The Final

Jun 7, 2009 · 60 min

After facing a multitude of business tasks and a tough interview, the two finalists now face one more challenge – helped by old friends, each finalist must market a brand new box o

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