archytele The Vault
Advertisement
▦
Season guide

The Apprentice: Season 4

12 episodes Premiered Mar 26, 2008 Updated Sep 26, 2026

Series Four of The Apprentice was a British reality television series. The series began on BBC One on 26 March 2008, and ran for twelve weekly episodes. Auditions and interviews are reported to have taken place during the first two weeks of July 2007 in London, Glasgow, Manchester and Bristol. A record 20,000 applications were received. Sir Alan Sugar reprised his role as the boss, and Nick Hewer and Margaret Mountf

Previously on The Apprentice

Season 4 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 3.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.

Season overview

Series Four of The Apprentice was a British reality television series. The series began on BBC One on 26 March 2008, and ran for twelve weekly episodes. Auditions and interviews are reported to have taken place during the first two weeks of July 2007 in London, Glasgow, Manchester and Bristol. A record 20,000 applications were received.

Sir Alan Sugar reprised his role as the boss, and Nick Hewer and Margaret Mountford again served as his advisers. 'Frances', Sir Alan's boardroom 'receptionist', also returned. The show's spin-off, The Apprentice: You're Fired!, was again hosted by Adrian Chiles. Filming of the first episode of The Apprentice: You're Fired! took place on 25 March 2008. TV presenter Jennifer Maguire also participated in this series.

Advertisement
Season 4 Episodes

Episode Guide

🛡️ SPOILER SHIELD

Season 4 Progress Shield

Future titles & synopses blurred. Tap "Reveal" on any card to peek.
Binge Efficiency Engine

Season 4: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

25%
75%
Mytharc (3): Crucial lore & season climaxes
Core (9): Character development & subplots
Side Quest (0): Standalone / filler
S4·E1 Mytharc

Fishy Business

Mar 26, 2008 · 60 min

To start of the new season, Sir Alan sets the task in which two teams, separating into the girls and the boys, have to sell fish out on the streets of London. There was much talk o

S4·E2 Core

A Dirty Job

Apr 2, 2008 · 60 min

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business. They p

S4·E3 Core

Cooking with Gas

Apr 9, 2008 · 60 min

The teams must take over a pub and turn it into a themed restaurant - however, the pub kitchens in which the teams will be based, have never served food before.

S4·E4 Core

Photo Finish

Apr 16, 2008 · 60 min

Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London. Charged w

S4·E5 Core

Mid-Series Sales

Apr 23, 2008 · 60 min

It's down to the farm for our Apprentice wannabes, as the teams take on an ice cream making challenge. Alpha and Renaissance must make three new flavours, and then launch two of th

S4·E6 Core

Yours Truly, Angry Mob

Apr 30, 2008 · 60 min

This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team end up in the board room with Sir Alan where one of them wil

S4·E7 Core

Marrakesh

May 7, 2008 · 60 min

The candidates set off on a two-day business trip to Marrakesh, where they are challenged to find the best deals possible when buying 10 items in the city's markets. The budding en

S4·E8 Core

Wedding Hell

May 14, 2008 · 60 min

It's all about satin and sequins as Sir Alan Sugar sets both teams the challenge of selling wedding dresses at a wedding show at the Birmingham NEC. The candidates have just one da

S4·E9 Core

Tissues

May 21, 2008 · 60 min

The candidates must design their own brand of tissues, and create both a TV commercial and printed advertisement in order to promote the product.

S4·E10 Core

Re-inventing the Wheel

May 27, 2008 · 60 min

The candidates must rent out expensive sports cars.

S4·E11 Mytharc

Interviews

Jun 4, 2008 · 60 min

After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with four of Sir Alan's most

S4·E12 Mytharc

The Final

Jun 11, 2008 · 60 min

The remaining four candidates are split into two teams to develop and present a new type of fragrance. The teams are joined by former candidates, and with only the winning team abl

Advertisement