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Season guide

The Apprentice: Season 3

12 episodes Premiered Mar 28, 2007 Updated Sep 26, 2026

Series Three of The Apprentice was a television series which aired in the UK on BBC One. The series began on 28 March 2007 and finished on 13 June 2007. Sir Alan Sugar reprised his role as the boss with Nick Hewer and Margaret Mountford as his advisors. Moving from BBC Two, this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was

Previously on The Apprentice

Season 3 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 2.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.

Season overview

Series Three of The Apprentice was a television series which aired in the UK on BBC One. The series began on 28 March 2007 and finished on 13 June 2007.

Sir Alan Sugar reprised his role as the boss with Nick Hewer and Margaret Mountford as his advisors. Moving from BBC Two, this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was morphing into "Big Brother". Sugar also criticised the US version for making the error of "trying to change things just for the sake of it", causing it to backfire.

Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists. The second, The Apprentice: Why I Fired Them, featured Sugar revealing why he chose to remove each candidate from the programme.

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Season 3 Episodes

Episode Guide

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Season 3: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

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Mytharc (3): Crucial lore & season climaxes
Core (9): Character development & subplots
Side Quest (0): Standalone / filler
S3·E1 Mytharc

Coffee

Mar 28, 2007 · 60 min

The Apprentice returns with 16 brand new contestants, who will battle it out week-by-week for the chance to win a six-figure salary as Sir Alan Sugar's new apprentice.

S3·E2 Core

Doggy Designs

Apr 4, 2007 · 60 min

With one candidate fired last week, the remaining 15 are given the task to design products for dogs. These ideas must then be presented to three pet stores.

S3·E3 Core

Start-up Service

Apr 11, 2007 · 60 min

As usual, this week, the candidates need to make as much money as possible. However, in a test of entrepreneurial skills, the candidates are free to do whatever they want from a sm

S3·E4 Core

Sugar Rush

Apr 18, 2007 · 60 min

It's time to see if the teams have a sweet tooth, with this weeks task involving the manufacturing and selling of sweets at London Zoo. The teams must decide which target market to

S3·E5 Core

Fish, Lips and Horses

Apr 25, 2007 · 60 min

The candidates get a chance to earn thousands of pounds for Sir Alan by choosing and selling art photographs.

S3·E6 Core

The Sausage Saga

May 2, 2007 · 60 min

The remaining ten candidates get a special treat from Sir Alan, as they take a trip across the Channel. However, this will be no holiday, as the two teams are set the task to make

S3·E7 Core

The 97 Pence Victory

May 9, 2007 · 60 min

It's time to see how well the candidates can negotiate, as they have to buy ten items for the lowest amount of money. It may seem to be a relatively simple task, but Sir Alan has a

S3·E8 Core

Trainers

May 16, 2007 · 60 min

The candidates have to create their own brand of trainer.

S3·E9 Core

Brand-a-trainer

May 23, 2007 · 60 min

The candidates have to choose from a selection of innovative products which have never been seen before in the UK market. They are then required to sell as many of the three produc

S3·E10 Core

Selling on TV

May 30, 2007 · 60 min

It's time for the candidates to practice their sales technique once more, as they have to sell live on TV to the public. However, this task is not as simple as it may seem, as the

S3·E11 Mytharc

Interviews

Jun 6, 2007 · 60 min

It's time for the five remaining candidates to face the interview process. Three candidates are set to face the chop, as Sir Alan looks to choose the best of the best from the fina

S3·E12 Mytharc

The Final

Jun 13, 2007 · 60 min

The final week and only two candidates remain in the compitition. With former colleagues coming back to help, or possibly hinder, the final task of the season is to plan and presen

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