The Apprentice: Series 20
The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.
Season 20 Lore Primer
Key plot threads, lore context, and character stakes you need to remember before diving into this season.
- Directly follows the overarching narrative developments of The Apprentice Season 19.
- Faction dynamics and core character alliances shift under escalating external stakes.
- Crucial mysteries introduced previously reach key turning points and narrative reckonings.
- Sets up serialized story arcs that build directly toward the climactic season finale.
Season overview
The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.
Episode Guide
Season 20 Progress Shield
Hong Kong
Jan 29, 2026 · 64 min
Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded
Children’s Story
Feb 5, 2026 · 59 min
Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.
Chicken v Egg
Feb 12, 2026 · 58 min
Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.
Advertising Water
Feb 19, 2026 · 58 min
The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is fi
Flowers
Feb 26, 2026 · 58 min
The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.
Egypt
Mar 5, 2026 · 61 min
The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relax
Gamified Fitness
Mar 12, 2026 · 58 min
It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game
Discount Buying: Take Two
Mar 19, 2026 · 58 min
It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.
TV Selling
Mar 26, 2026 · 59 min
It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.
Pet Product
Apr 2, 2026 · 57 min
Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.
Interviews
Apr 9, 2026 · 58 min
It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand fi
The Final
Apr 16, 2026 · 59 min
It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.