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Season guide

The Apprentice: Season 2

12 episodes Premiered Feb 22, 2006 Updated Sep 26, 2026

Series Two of The Apprentice was a television series which was broadcast on BBC Two between 22 February and 10 May 2006. As in the previous series, Sir Alan Sugar continued as the boss, assigning the teams specifically designed tasks. Nick Hewer and Margaret Mountford also returned as Sugar's advisers and observed the teams in action. In addition, a companion discussion program called The Apprentice: You're Fired! wa

Previously on The Apprentice

Season 2 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 1.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.

Season overview

Series Two of The Apprentice was a television series which was broadcast on BBC Two between 22 February and 10 May 2006. As in the previous series, Sir Alan Sugar continued as the boss, assigning the teams specifically designed tasks. Nick Hewer and Margaret Mountford also returned as Sugar's advisers and observed the teams in action. In addition, a companion discussion program called The Apprentice: You're Fired! was introduced and aired on BBC Three.

This series premiered in Australia on 27 August 2008 at 9:30pm on Channel Seven, under the title Sir Alan Sugar: The Apprentice to distinguish it from the US version. Despite heavy promotion of the series during Seven's Olympic coverage, the series only rated 583,000 viewers nationally, which was third for its timeslot. The following week, the series was moved to 10:30pm, and ratings have continued to decrease. The series also airs in Australia on pay TV channel UKTV.

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Season 2 Episodes

Episode Guide

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Season 2 Progress Shield

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Binge Efficiency Engine

Season 2: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

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Mytharc (3): Crucial lore & season climaxes
Core (9): Character development & subplots
Side Quest (0): Standalone / filler
S2·E1 Mytharc

Fruit and Veg

Feb 22, 2006 · 60 min

Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, they must purchase produce within a budget of £500, before up-s

S2·E2 Core

Calendar Club

Mar 1, 2006 · 60 min

The teams take on the job of raising money for Great Ormond Street Hospital, each designing a themed calendar and pitching it to retailers as a test of their creative and pitching

S2·E3 Core

Buying the Tyre

Mar 8, 2006 · 60 min

Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargaining for the best deal with each purchase.

S2·E4 Core

A Hundred Chickens

Mar 15, 2006 · 60 min

Both teams find themselves cooking up a tasty treat for visitors to the Thames Festival, with each seeking to manage costs while ensuring their food attracts reasonable profits.

S2·E5 Core

The Amsair Card

Mar 22, 2006 · 60 min

Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up with a promotional campaign for it, including a video and billboard

S2·E6 Core

Second-Hand Cars

Mar 29, 2006 · 60 min

This week, the nine remaining candidates are given the task to sell second-hand cars. With only a 10-hour time limit, they need to convince as many customers as possible to part wi

S2·E7 Core

Selling in Topshop

Apr 5, 2006 · 60 min

The eight survivors try to succeed in the world of fashion at Top Shop in Oxford Circus, London.

S2·E8 Core

Selling to the Trade

Apr 12, 2006 · 60 min

The seven remaining candidates find themselves looking for an innovative product that could do well, with each team pitching their choices to retailers.

S2·E9 Core

Property Sales

Apr 19, 2006 · 60 min

As only six contestants remain, each team must let property. As usual the team that brings back the least amount of money, will lose, and one member, will get fired.

S2·E10 Core

Moet & Chandon

Apr 26, 2006 · 60 min

With only 6 people left, Sir Alan will set another challenging task. Brought aboard the Grand Princess as it travels between Istanbul and Naples, each team is tasked with providing

S2·E11 Mytharc

Interviews

May 3, 2006 · 60 min

On Week 11, the remaining 4 candidates are going it alone as they go into interview process again with 3 of the best of the people to help Sir Alan to make his decision on which tw

S2·E12 Mytharc

The Final

May 10, 2006 · 60 min

The final, one contestant is hired by Sir Alan Sugar.

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