The Apprentice: Season 18
Season 18 Lore Primer
Key plot threads, lore context, and character stakes you need to remember before diving into this season.
- Directly follows the overarching narrative developments of The Apprentice Season 17.
- Faction dynamics and core character alliances shift under escalating external stakes.
- Crucial mysteries introduced previously reach key turning points and narrative reckonings.
- Sets up serialized story arcs that build directly toward the climactic season finale.
Episode Guide
Season 18 Progress Shield
Highlands Corporate Away Day
Feb 1, 2024 · 62 min
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
Cheesecakes
Feb 8, 2024 · 58 min
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boar
Virtual Escape Rooms
Feb 15, 2024 · 58 min
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
Discount Buying
Feb 22, 2024 · 59 min
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardro
Formula E
Feb 29, 2024 · 58 min
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
Cereal
Mar 7, 2024 · 58 min
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
Budapest Tourism
Mar 14, 2024 · 58 min
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
XBUS Advertising
Mar 21, 2024 · 58 min
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
TV Selling
Mar 28, 2024 · 59 min
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
Vegan Alternative to Cheese
Apr 4, 2024 · 58 min
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate bei
Interviews
Apr 11, 2024 · 58 min
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
The Final & You’re Hired!
Apr 18, 2024 · 58 min
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.