The Apprentice: Season 16
Season 16 Lore Primer
Key plot threads, lore context, and character stakes you need to remember before diving into this season.
- Directly follows the overarching narrative developments of The Apprentice Season 15.
- Faction dynamics and core character alliances shift under escalating external stakes.
- Crucial mysteries introduced previously reach key turning points and narrative reckonings.
- Sets up serialized story arcs that build directly toward the climactic season finale.
Episode Guide
Season 16 Progress Shield
Cruise Ship
Jan 6, 2022 · 60 min
This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
Toothbrush
Jan 13, 2022 · 60 min
The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
Non-Alcoholic Drinks
Jan 20, 2022 · 60 min
The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
Fishing
Jan 27, 2022 · 60 min
The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
Gaming
Feb 3, 2022 · 60 min
The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
Wales
Feb 10, 2022 · 60 min
In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
Pods
Feb 17, 2022 · 60 min
The candidates gear up to design, brand and pitch their own electric driverless vehicle.
Silverstone
Feb 24, 2022 · 60 min
The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
TV Selling
Mar 3, 2022 · 60 min
The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
Baby Food
Mar 10, 2022 · 60 min
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
The Final Four
Mar 15, 2022 · 60 min
With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
Interviews
Mar 17, 2022 · 60 min
The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
Why I Fired Them
Mar 21, 2022 · 60 min
Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
The Final
Mar 24, 2022 · 60 min
The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to