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Season guide

The Apprentice: Season 12

14 episodes Premiered Oct 6, 2016 Updated Sep 26, 2026
Previously on The Apprentice

Season 12 Lore Primer

Key plot threads, lore context, and character stakes you need to remember before diving into this season.

  • ⚡ Directly follows the overarching narrative developments of The Apprentice Season 11.
  • ⚡ Faction dynamics and core character alliances shift under escalating external stakes.
  • ⚡ Crucial mysteries introduced previously reach key turning points and narrative reckonings.
  • ⚡ Sets up serialized story arcs that build directly toward the climactic season finale.
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Season 12 Episodes

Episode Guide

🛡️ SPOILER SHIELD

Season 12 Progress Shield

Future titles & synopses blurred. Tap "Reveal" on any card to peek.
Binge Efficiency Engine

Season 12: Filler vs. Essential Canon

Filter episodes by narrative weight. Focus on essential mytharc and skip standalone side quests.

29%
71%
Mytharc (4): Crucial lore & season climaxes
Core (10): Character development & subplots
Side Quest (0): Standalone / filler
S12·E1 Mytharc

Collectables

Oct 6, 2016 · 60 min

A new group of candidates set off on their first task - selling collectables at Wimbledon Car Boot Sale.

S12·E3 Core

Corporate Candy

Oct 20, 2016 · 60 min

Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before heading to Brighton to sell them.

S12·E4 Core

Liberty's

Oct 27, 2016 · 60 min

The teams have to introduce a new product line to promote and sell in the world-famous department store, Liberty of London. They must also run a personal shopping service for some

S12·E5 Core

Cycling Crowdfunding

Nov 3, 2016 · 60 min

Lord Sugar wants the candidates to help secure investment for someone else. They must help two entrepreneurs launch their new cycling product and get the public to invest through c

S12·E6 Core

Discount Buying

Nov 10, 2016 · 60 min

Lord Sugar sends the candidates out to work the night shift. They have to stay awake, find nine items, negotiate the best possible price and be back at the Shard by 6am. The team t

S12·E7 Core

Boat Show

Nov 17, 2016 · 60 min

Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - the boating and leisure industry. The task is simple, pick the right products and sell them at Poo

S12·E8 Core

London Landmarks

Nov 24, 2016 · 60 min

The candidates are summoned to the National Portrait Gallery, where Lord Sugar instructs them to organise an exclusive late-night event at two of London's biggest tourist attractio

S12·E10 Mytharc

Gin

Dec 8, 2016 · 60 min

As the teams move into week 10, the remaining candidates are summoned to the Old Royal Naval College in Greenwich. Here Lord Sugar sets them the task of creating and producing the

S12·E14 Mytharc

The Final

Dec 18, 2016 · 60 min

The two finalists receive a call summoning them to London's City Hall. Lord Sugar informs them that their final task is to launch their business by creating a brand and unveiling t

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