The Apprentice: Season 10
Season 10 Lore Primer
Key plot threads, lore context, and character stakes you need to remember before diving into this season.
- Directly follows the overarching narrative developments of The Apprentice Season 9.
- Faction dynamics and core character alliances shift under escalating external stakes.
- Crucial mysteries introduced previously reach key turning points and narrative reckonings.
- Sets up serialized story arcs that build directly toward the climactic season finale.
Episode Guide
Season 10 Progress Shield
Ten Years of Selling
Oct 14, 2014 · 60 min
The battle to become Lord Sugar's next business partner begins with a selling task.
Wearable Technology
Oct 15, 2014 · 60 min
The candidates are asked to design a piece of wearable technology.
Home Fragrance
Oct 22, 2014 · 60 min
Each team must create their own range of home fragrance products.
Online Video Channel
Oct 29, 2014 · 60 min
The candidates are set a 21st-century task - creating video channels for YouTube.
Coach Tours
Nov 5, 2014 · 60 min
The teams have two days to create their very own coach tours.
Board Game
Nov 12, 2014 · 60 min
Lord Sugar asks the candidates to design a brand new board game.
Advertising - New York
Nov 19, 2014 · 60 min
Lord Sugar asks the candidates to come up with an advertising campaign for a soft drink.
Country Show
Nov 26, 2014 · 60 min
The candidates attempt to crack the rural market at the Royal Bath and West show.
Ten Years of Discount Buying
Dec 3, 2014 · 60 min
Lord Sugar tells the candidates that he wants to test their negotiation skills.
Premium Pudding
Dec 10, 2014 · 60 min
The candidates are asked to create a brand new range of premium puddings.
The Final Five
Dec 16, 2014 · 60 min
As the tenth series draws to a close, this programme profiles the remaining candidates.
Interviews
Dec 17, 2014 · 60 min
The remaining candidates are interviewed by four of Lord Sugar's trusted advisers.
Why I Fired Them
Dec 18, 2014 · 60 min
Lord Sugar takes a look back at the candidates who fell before the final hurdle.
The Final and You're Hired
Dec 21, 2014 · 60 min
The two finalists must launch their businesses with the help of some former candidates.