Mad Men: Season 4
Season 4 Lore Primer
Key plot threads, lore context, and character stakes you need to remember before diving into this season.
- Directly follows the overarching narrative developments of Mad Men Season 3.
- Faction dynamics and core character alliances shift under escalating external stakes.
- Crucial mysteries introduced previously reach key turning points and narrative reckonings.
- Sets up serialized story arcs that build directly toward the climactic season finale.
Episode Guide
Season 4 Progress Shield
Public Relations
Jul 25, 2010
Don deals with a trade-paper interview but doesn't want to talk about himself. A manufacturer of a "wholesome" two-piece bathing suit wants to hire the firm but doesn't want anythi
Christmas Comes But Once a Year
Aug 1, 2010
The agency's Christmas party is nearly spoiled by the late arrival of a surprise and not-so-welcome visitor.
The Good News
Aug 8, 2010
Don takes a trip. Joan has scheduling problems. Don and Lane get to know each other a little better.
The Chrysanthemum and the Sword
Aug 22, 2010
Don and Pete disregard Roger's plans in order to land a new client.
Waldorf Stories
Aug 29, 2010
Peggy clashes with her new creative partner; Don pitches under unusual circumstances.
The Beautiful Girls
Sep 19, 2010
Peggy is forced to face some unpleasant facts about a client's discriminatory business practices. Don and Faye's burgeoning relationship is tested when Sally runs away from home an
Chinese Wall
Oct 3, 2010
Sterling Cooper Draper Price employees resort to scuttlebutt after an agency wide meeting is called.