S30·E7 Suggers, Fruggers and Data-Muggers
Core
Aired February 15, 1993 60 min
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Synopsis
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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Frequently Asked Questions
When did Season 30 Episode 7 of Horizon air?
Season 30, Episode 7 ('Suggers, Fruggers and Data-Muggers') originally aired on February 15, 1993.
How long is Season 30 Episode 7 ('Suggers, Fruggers and Data-Muggers')?
The runtime for this episode is approximately 60 minutes.
What happens in Horizon Season 30 Episode 7?
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?...
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