S23·E4 The Persuaders
Synopsis
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
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Frequently Asked Questions
When did Season 23 Episode 4 of Frontline air?
Season 23, Episode 4 ('The Persuaders') originally aired on November 9, 2004.
How long is Season 23 Episode 4 ('The Persuaders')?
The episode follows the standard broadcast runtime for Frontline.
What happens in Frontline Season 23 Episode 4?
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand cons...
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