Eat It 1968

Overview

Eat It is a 1968 satirical comedy film directed by Francesco Casaretti that serves as a critique of consumer society and advertising. The film features Paolo Villaggio in his cinematic debut, alongside actors Frank Wolff, Giampiero Albertini, and Silvia Dionisio. The story is based on a narrative written by Roberto Leoni and is also known by the Italian title Mangiala. The plot follows an industrialist who is searching for an effective advertising gimmick to promote his brand of canned meat, which is also titled Eat It. During his search, he discovers a savage individual in the fields who possesses the unique ability to consume vast quantities of food and engage in constant romance. The industrialist decides to exploit this man by marketing the meat as an aphrodisiac. However, the savage eventually loses his abilities, and when the industrialist attempts to replace him, the excessive consumption of the canned product leads to a bizarre transformation where the subject turns into a cow. The film runs for 84 minutes.