Brand X 1970

Overview

Brand X is a comedy film released in the United States on May 18, 1970. The 87-minute or 1 hour and 27 minute production was written and directed by artist Wynn Chamberlain, inspired by the banality of 1960s television. The origin of the project traces back to 1969, when Taylor Mead complained to Chamberlain that Andy Warhol had never paid him for work he had done for Warhol. In response, Chamberlain stated he would make a film especially for Mead. The comedy consists of a series of faux television shows that spoof the politics and mass media of the day, featuring commercials for products such as Sex, Sweat, Computer Dating, and Peanut Butter. The narrative follows Mead through a day in a wacky television studio, during which he portrays various roles including an exercise guru, a talk show host, and a veteran return.