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Joakim Lundell

Acting Born Oct 9, 1985 Vadstena, Östergötlands län, Sweden 24 credits

Biography

Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.

Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.

Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.

Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.

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Known for

Wahlgrens Värld

as Self

Hellenius Hörna

as Self - Guest

Min sanning

as Self

Fångarna på fortet

as Self

Full filmography

  • Wahlgrens Värld (2016) as Self
  • Hellenius Hörna (2010) as Self - Guest
  • Min sanning (2012) as Self
  • Renées brygga (2015) as Self
  • Jeopardy! Sverige (2023) as Self - Contestant
  • Fångarna på fortet (1990) as Self
  • The Traitors Sweden (2023) as Self - Faithful
  • Masked Singer Sverige (2021) as Skrothögen
  • Masked Singer Sverige (2021) as Himself - Guest
  • BIANCA (2022) as Self - Guest
  • Spökjakt (2019) as Self
  • Familjen Lundell (2019) as Self
  • Smartare än en femteklassare (2011) as Contestent
  • Hide and Seek (2020) as Self - Host
  • Lundellhuset - Sveriges lyxigaste bygge (2020) as Self - Builder
  • Spökjakt - Inlåsta (2026) as Self
  • Ägd av Danny (2022) as Self
  • TV4:s nyårskarameller 2025 (2026) as Self
  • Förrädarna - Återträffen (2024) as Self (archive footage)
  • Brynolf & Ljung - Street magic (2015) as Self
  • Den svenska Youtube-historien (2025) as Self (archive footage)
  • Körslaget - Tillsammans mot cancer (2025) as Self
  • Barncancergalan - Det svenska humorpriset (2015) as Self
  • Canceled (2023) as Man in the Club