Yves Rocher, Oasis, PSG … The 10 marketing ideas of the week (06-10 September 2021)

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On the menu of marketing ideas this week: the deployment of Impossible Nuggets in retail, La Pataterie a la patate, Yves Rocher is committed to the environment, Oasis is having fun on Fortnite and others!

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Yves Rocher and Minecraft are committed to the environment

The Yves Rocher Foundation is joining forces with Microsoft France and unveils a new way to get involved in favor of biodiversity: Minecraft #PLANTFORLIFE. From September 15, a unique universe will offer the Minecraft community in France the possibility of taking concrete action for the planet. Each virtually constructed tree will actually be planted by the Yves Rocher Foundation, on one of its 35 planting sites. By investing in the world of video games, the Yves Rocher Foundation allows players, through the cultural phenomenon of Minecraft, to live an immersive experience at the heart of its planting program and affirms its desire to mobilize the younger generations to the cause. of the tree. Everyone will be able to roll up their sleeves, explore different worlds, and be an actor and actor in reforestation!

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