YouTube actually cancelled the Rewind annual review video that year due to the new crown and social unrest in 2020, but now the platformConfirmed to TubefilterNot only this year, but in the future, there will be no more Rewind videos.The official reason is that YouTube is already too big, and it has become “impractical” to review in a video, but in fact, Rewind has achieved unprecedented levels in 2018.Super bad review, Also in 2019No improvement, Maybe YouTube has long lost its motivation to reproduce.
Rewind debuted in 2010, mainly to sort out the “phenomenon” events of the year and provide some rankings. Until 2017, Rewind did something very simple and did not cause any controversy. By 2018, Rewind was regarded by many people as missing many important people and events, and had irrelevant content. In 2019, YouTube completely let go of the decision on Rewind’s content, and left it to data to determine the content, but it was considered “too lazy” by the audience.
Perhaps to some extent, the failures of 2018 and 2019 are also a manifestation of YouTube’s expansion. For people in different places, the important videos or events of the year may have a huge gap, in different markets. It is possible that there is no overlap in the videos that the audience has watched. Naturally, no matter what it is, some people will say that “many important people and events have been missed.” Instead of doing this, it’s better not to do this thankless thing.