Video advertising: the trends, preferences and behavior of consumers


Consumers spend a lot of time watching video streaming services like YouTube or Netflix, and this offers great opportunities for advertisers. In this white paper, you will read about results from 4,000 consumers in Europe who were surveyed about their viewing habits and ad preferences for video streaming services.

In this white paper

  • The rise of video streaming services: how much time do consumers spend watching video?
  • What consumers watch: which content do they find most entertaining?
  • Video advertising consumer preferences: when do consumers find TV advertising relevant and interesting?

In addition, this white paper provides three key takeaways for every marketer who advertises or wants to advertise with video.

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