Uwe Albershardt is the new Managing Director Sales and Marketing at Warsteiner

The Warsteiner Group has a new Managing Director for Sales and Marketing. On February 1, 2022, the industry expert Uwe Albershardt will take over responsibility for both business areas.

With Uwe Albershardt, an extremely experienced manager from the industry completes the management level of the Warsteiner Group. The 60-year-old can look back on over three decades of sales and marketing experience in the beverage industry, including over 18 years in the brewing industry. Albershardt, for example, was Brand Director of the Beck’s brand at the Beck & Co. brewery at the time. He later held various positions at AB InBev.

Most recently, Uwe Albershardt worked for Team Beverage AG, the leading purchasing, distribution, marketing and service platform for the beverage industry in Germany. As a member of the board, he was responsible for the sales channels for beverage wholesalers and gastronomy as well as the marketing, own and exclusive brands business areas. At the Warsteiner Group, he is now in charge of sales in Germany and marketing.

“We are very pleased that we were able to fill the vacant position in our management with such a knowledgeable and competent colleague”, says Catharina Cramer, owner and managing partner of the private brewery. “This means we have the power we need at the start of the new year to be able to implement our ambitious goals on the market.” Uwe Albershardt will start his work in Warstein on February 1st.

From 2022, the management of the Warsteiner Group will be composed as follows: Catharina Cramer (managing partner), Helmut Hörz (CFO and chairman of the management board), Uwe Albershardt (managing director sales and marketing) and Ulrich Brendel (managing director technology).

Warsteiner Group

The Warsteiner Brewery is one of the largest private breweries in Germany. Founded in 1753, it is a family business in the ninth generation. The Warsteiner Group comprises the Herford brewery, the Frankenheim private brewery, the Paderborn brewery and shares in the König Ludwig Schlossbrauerei. Warsteiner now actively sells its products in over 50 countries around the world.

Source / image source: Warsteiner Group


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