Liputan6.com, Jakarta – The spirit and mission of a brand can be clearly seen and contained in the resulting product. Including brand local name MASSHIRO&Co. which specializes in providing white shirts for the Eve.
Name brand This locale itself is taken from the Japanese language which means “pure white”. COO and Co-Founder of MASSHIRO&Co. Krisanti Gondokusumo said that the breath of his presence was inspired by the orderly Japanese culture, upholding the values held, namely honor and integrity.
“We saw the need for white shirts when we founded brand this, that every woman needs to invest in a high-quality white shirt in her wardrobe,” Krisanti said in an online press conference, Thursday (9/9/2021).
Not only fashion itemKrisanti also said that white shirts are a variety of solutions. First, as a dressing solution that can be used anytime and anywhere.
“Solutions for clothes that are easy to mix and match, want to wear shorts, jeans. A solution that is suitable for all phases of life, first jobs, marriage, pregnancy, breastfeeding and other changes in body shape that are usually experienced by women can be facilitated with a white shirt,” he added.
According to Krisanti, as a woman, there are so many decisions to make. It wants white shirt wearers to not have universal problems or are confused about what to wear.
CEO and Co-Founder of MASSHIRO&Co. Katharina Inkiriwang said, brand This local comes with two collections, namely core collection or the classic collection, MASSHIRO by MASSHIRO&Co. and MATTERS by MASSHIRO&Co.
Classic collection made of poly blend and not only white, there are also shirts with classic colors, such as black, navy blue, sky blue, and plantation. Meanwhile, the MATTERS collection is made from tencel, which is the fabric fiber of this material pulp wood that comes from industrial forests and is managed sustainably and certified so that it is environmentally friendly.
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