TOULON: Heading for the Var with the new Petit Futé …

Launched in 1989, the more than 60 annual titles of the France du Petit Futé collection are now part of the tourist world as an essential reference in the sector of travel and leisure guides in France.

Despite the troubled period we are going through but also, in order to always meet the expectations of its readers, the Petit Futé wished, for 2021, to give a new form to this France collection; form which now aims to be more dynamic, more interactive but still focused on the local experience through unique content.

DESTINATION VAR…

From iodized spray to the intoxicating scents of pines and eucalyptus, the Var gently unfolds under an omnipresent sun a cultural and natural heritage of rare diversity. Each year, tourists flock to enjoy its family seaside resorts, its architectural and archaeological riches, and its hinterland with steep reliefs suitable for both hiking and the practice of whitewater sports.

Preferred department of the French, the Var is a land of traditions and contrasts, shimmering colors and exhilarating scents. If it is mainly popular with summer tourists, it promises great discoveries throughout the year to curious visitors preferring its constant sweetness of life to its almost too ephemeral popularity in July and August.

In winter, from the month of February, towns and villages are already celebrating to celebrate the mimosa to the rhythm of flower-filled corsos, always very lively. In spring, when coats quickly give way to light sleeves, the vines have already regained their foliage and the poppies are rolling out their red carpet, there are many opportunities to dive into a discovery of the gourmet terroir: gastronomic walks are available. organized on several occasions to taste local products and taste the sweet wines of Bandol, Côtes-de-Provence and Coteaux-Varois-en-Provence. In summer, if its beaches remain a major asset, dare to move inland to discover the pretty Var villages!

NEW FORMULA FOR EVER MORE GOOD DEALS AND EXPERIENCES TO SHARE …

After the City-books in 2019, the Country-guides and the World City-guides in 2020, it is therefore the turn of the France du Petit Futé collection to offer readers a new generation of more interactive and focused guides. local experience. Halfway between guide and magazine, Petit Futé innovates once again by offering unique content on the tourist guide market through 4 main areas: Inspire, Discover, Live and Organize your trip.

INSPIRE

Or how to make the reader want to leave with more visual and inspirational content. Like an immediate dive, this first part offers a 360 ° panorama of the entire tourist offer of the destination. The opportunity to discover ideas for stays and the editorial staff’s favorites such as:

– favorite accommodation resulting from a rigorous selection of authors, including this year:

La Bastide des Magnans in Vidauban.

Maison Hilarion in Correns.

The Hostellerie Les Gorges de Pennafort in Callas, etc.

– the favorite restaurants where gastronomic artists, gourmets of bistronomy and traditional gourmets express a furious desire to enchant us, such as:

Le Verger des Kouros in Cuers.

The Truffle in Aups.

Les Oliviers à Bandol, etc.

– the favorite activities selected from the countless opportunities offered by the territory, including:

Atlantide excursions in Bandol.

Beyond the Wine in Saint-Tropez.

Estérel Aventures in Saint-Raphaël, etc.

DISCOVER

Or how to quickly discover the main assets of the territory: nature, history, gastronomy, etc. but also a few more specific focuses on the destination such as the wine route, etc., all complemented by additional content to go further in terms of knowledge, visits, activities or even meetings with personalities, etc. Here, the reader-traveler will be able to find everything he can expect to see and discover (POI: points of interest) through a coherent and alphabetical tree structure (territories, towns, villages, etc.).

TO LIVE

Or how to get as close as possible to the inhabitants of the chosen destination in order to live like a local. From the Pays des Maures to Toulon via the Pays de Fayence to Verdon or even the Gapeau Valley, Esterel, Hyères and the Golden Islands or even the Gulf of Saint-Tropez, find the best of each of these territories and what makes them unique; all enriched with a selection of practical information and smart addresses (to see, eat, sleep, relax or have fun and do some shopping) and regularly punctuated with boxes, focus or even ‘interviews.

ORGANIZE YOUR STAY

Or how to optimize your stay in terms of administration, logistics, transport, etc. Rich in practical advice, this last part also lists the specificities of the destination in terms of stays (balneotherapy, adventure, etc.) as well as a selection of good deals, etc. through 5 main sections:: getting there, stays and tours, accommodation, getting around and getting information.

With this new generation of travel and leisure guides, Le Petit Futé confirms its pioneering and innovative spirit and consolidates its anchoring in the 21st century while retaining its fundamentals: tips and experiences to share!

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