Store to watch: Bucherer 1888 Time Machine in New York: focus on the customer

Instead of the shop-in-shops prevalent in the watch and jewelry trade, Bucherer has opted for a customer-friendly hybrid model in its new New York flagship.

The New York TourneauTime Machine flagship has reopened after its 18-month renovation under the name Bucherer 1888 Time Machine. Instead of cool showcases, casual luxury, contemporary art and Swiss hospitality now dominate.

Three years after purchasing the Tourneau watch brand, the Swiss Bucherer Group has completed the renovation of the Tourneau Time Machine in Manhattan

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