Selena Gomez, Halsey, Jennifer Aniston

Whether skin care or make-up, lots of celebrities have their finger on the pulse of the beauty world! Hollywood’s greatest stars are constantly wowing their fans with the most extravagant beauty looks, and now it’s easy to recreate that winged eyeliner with these celebrity beauty brands.

Selena Gomez, for example, celebrated the one year anniversary of Rare Beauty in September 2021. In its first year in the market, the former Disney Channel star’s brand proved its place in the beauty industry with tons of novelties and products that have become staples in the everyday life of many makeup lovers. In addition to selling vegan and cruelty-free products, Rare Beauty supports the Rare Impact Fund with every purchase, which aims to raise $ 100 million to provide people with access to mental health resources.

“Beauty doesn’t have to be defined by a like or a comment or your body,” Selena said Beckon in August 2020. “We were creating all the time [Rare Beauty], we always assumed that this would also be about mental health and creating a safe place for people to network. “

As the fans know, this is Wizard of Waverly Place Alum isn’t the only pop star diving into the makeup world. In August 2021, Ariana Grande Fans were frenzied when a REM Beauty billboard popped up in Times Square, New York City, accompanied by a promise that it was coming soon. Eagle-eyed fans who don’t live in NYC have quickly found the emerging brands verified Instagram account. For her part, Ariana has remained a mother about what’s to come. Aside from that, she is already a major player in the beauty world with several fragrance releases.

While Harry Styles has not yet confirmed anything about his foray into the make-up world, the pop singer “Watermelon Sugar” sparked great speculation that he might have a beauty brand called Pleasing in the works. In May 2021 a fan on Twitter under the name @TheHarryNews, reported that “Harry has been listed as the director of a new perfume and cosmetics company as of May 25th. The company is now called ‘PLEASED AS HOLDINGS LIMITED’. “

According to documents received from Us weekly at that time, Harry and his team applied for the brand “wholesale perfume and cosmetics”. While the former One Direction member has not yet spoken publicly about his potential beauty brand, fans are waiting with bated breath for more information and the hope that one day they will be able to wear Harry Styles branded nail polish.

Scroll through our gallery to see what other celebrities have started their own beauty brands.

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