Mr. Abhisit Soonthornchukiat Co-CEO of Origin Condominium Co., Ltd., a developer of smart condominium projects under Origin Property Public Company Limited or ORI, revealed that despite the impact of the COVID-19 situation As a result, the number of real estate project visits will decline from normal times. But the company has been able to generate new sales continuously. Recently, the company has expanded from the development of online sales event platform Evenprop.com to the strategy of “Property Live” bringing condominiums under The Origin brand (The Origin). ) Condominium brands penetrate the new generation market, especially the Gen Z group, 10 projects in 10 locations, combined with the campaign “The Origin 10 Big Surprise”, selling condos via Live Facebook, “Condo Life” with discount promotions. Give away free on the Origin Property fan page online marketing of the consumer products side.
Follow the news, press follow, live news
from such a strategy The company received an excellent response. Only the first day of Live can close sales during the Live immediately 22 rooms and there are 8 consecutive bookings from the first day of Live, resulting in 10 days after the end of The Origin 10 Big Surprise campaign. 10 projects, the company can generate total sales from The Origin brand over 200 million baht.
“We used to believe that the Consumer Products side can use this online marketing strategy because small products, not high prices, while real estate still can’t do it because the price is quite high. Consumers still have to come and see the product with their own eyes. But now the world has changed. Some countries, such as China, live and sell condos are normal. In Thailand itself, the COVID-19 situation has become a catalyst for consumers to have New Normal and Next Normal behavior in all aspects. Especially the Gen Z group who grew up with technology. Today, Gen Z is ready to decide to buy a condo via Live without having to see the real thing. If the brand is reliable Clear product information This is why we are able to sweep the sales very high this time,” said Mr. Abhisit.
Mr. Abhisit said that the Property Live strategy has five main advantages: 1. Ease of access. Consumers do not need to arrive at the project. Can make a purchase decision at all. 2. Build relationships and participation. Consumers will feel easier to reach the brand and have more engagement with the brand through activities during Live. 3. Build knowledge about the product. which can educate the target group in large amount at a time. 4. Create new experiences. allowing consumers to experience a different way of buying condominiums; and 5. Stimulating faster decision-making. through a limited-time promotion
In this regard, the Company will consider organizing a limited-time promotion for sales through Live Live, along with other Next Normal marketing activities that the Company has previously carried out, such as organizing pre-sales activities through https://evenprop.com Distribution of sales channels and transactions through Lazada, Shopee, LINE Official Account to create both ease of access, relationship and good experience in purchasing products. as well as conquering the hearts of Gen Y and Gen Z, which are the main target groups of The Origin brand.
As for Origin Condominium Co., Ltd., a company that develops smart condominium projects under Origin Property Public Company Limited, has the main brand under its supervision, namely The Origin. (The Origin) focuses on the market of the new generation. Especially the group that just started working (First Jobber) and the group who just bought the first condominium (First Condo Buyer), aged between 23-28 years, Origin Plug & Play (Origin Plug&Play), targeting the start-up group. Brixton for the niche market (Affordable Niche). A total of 48 projects have been launched with a total value of approximately 42,500 million baht and have been well received by consumers. So many projects can be Sold Out 100% quickly.
For Origin Property Public Company Limited or ORI, there are various business structures, consisting of 1. Residential Development Business, developed 86 condominiums and housing projects (at end of Q2/21), such as brands Park Origin (PARK ORIGIN), The Origin, KnightsBridge (KnightsBridge), Notting Hill (Notting Hill), Kensington (Kensington) ) and Britannia (BRITANIA), with a total project value of over 133 billion baht. 2. Recurring Income Business, such as hotels, serviced apartments, retail. 3. Service businesses, such as real estate management businesses. Agent business for buying, selling, renting real estate Real estate consulting business and also has a vision to expand new business types continuously, such as logistics business Asset management business, etc. to become a fully integrated real estate operator