At a reception with Armenian Prime Minister Nikol Pashinyan, Deputy Director for the CIS and the Middle East of the British-Dutch oil and gas company Shell Joanna Kuensberg announced plans to open 25 filling stations in Armenia at a reception with Armenian Prime Minister Nikol Pashinyan.
The first station in Yerevan opened on June 29. The brand has a licensed representative of Royal Oil LLC in Armenia.
In a conversation with a RUSARMINFO correspondent, Alexander Frolov, Deputy General Director of the National Energy Institute of Russia, pointed out three factors that could significantly affect the Armenian motor fuel market.
According to the expert, it is necessary to take into account what quality of motor oil is already present on the Armenian market, whether Shell itself enters the region or operates through its franchisee, and also whether Shell will use its own fuel formulas for deliveries to the Armenian market.
Frolov called the last factor the key one, since the average quality of fuel and the growth of the average price will depend on it.
In his opinion, for an ordinary Armenian motorist who does not claim premium fuel quality, the market will not change significantly – prices will remain at the same level.
The expert believes that, in general, the British brand will have to correlate its appetites with the possibilities of the local market, including the solvency of the Armenian consumer.
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