Offside – a heart for the new faces

Boris Becker can also be wrong. It wasn’t long ago that he was furious about the state of tennis because too little was coming behind Novak Djokovic, Rafael Nadal and Roger Federer. But then they came, Dominic Thiem, Sascha Zverev, Daniil Medwedew and Stefanos Tsitsipas. And at this US Open, fans can witness how the next generation is already scratching the starting blocks. Rather, it is one of the most exciting times in this sport, and that for women and men. The big ones are not ready to leave the stage yet, but the young ones have already entered it with kettledrums and trumpets. The fact that a number of top players are staying away from New York this time didn’t affect the quality and brought top-class tennis and new (future) stars into the spotlight. Of course, records are beautiful and years of dominance are impressive. But you are even more impressed when someone manages to break through this. In this context, a study carried out by the marketing agency Reboot Online based on Facebook reactions to articles relating to summer football transfers is also noteworthy. Accordingly, it was not the move of Lionel Messi to PSG or that of Cristiano Ronaldo to Manchester United that won the most “hearts” and “wows”, but that of Marcus Bettinelli from Fulham to Chelsea. It remains to be seen whether this is representative. But sometimes it is good to remember that sport consists of more than the same winners over and over again.

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