Nike LunarEpic Flyknit Summer



In the second phase of Nike’s LunarEpic launch campaign, the shoe has reached Earth, bringing with it the forces of the other side. The roads bend and reach seemingly infinity. Impossible runs suddenly seem effortless. Gravity is non-existent. This was our sixth project with Nike’s great team. Working with them and the blacklist, it was our job to adopt Nike’s creative strategy and then create and develop the narrative and visual structure of the brand film that surrounds the label “run forever”. The manifestations included 45’s film and sound design (created by CypherAudio), major publications and digital “hero” visuals, social media clips, and a large-scale athletics dome installation. The process with Nike is always incredibly collaborative and exciting. For more information, watch the process video here: https://vimeo.com/178641278 and our Behance page here: https://www.behance.net/gallery/41632159/Nike-LunarEpic-Flyknit-Summer? CREDIT: Client: Nike Global Brand Communication Studio EP: Noah Stanik Global Brand Communication Studio Producer: Meagen Moore Global Brand Design, Current Art Director: David Brady Global Brand Design, Running Studio Director: Denise Wild Production Company: Blacklist EP: Andrew Linsk Producer: Karen Lawler Production Studio: Tendril Co-directors: Chris Bahry About Tendril and Tom Crate Frame Producer: Kate Bate Producer: John Szebegyinszki Story Schemes: Greg Boychuk Editor: Tom Crate Pitch Concepts: Chris Bahry, Artist Alidar Cesnar Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey FX: Alasgar Hasanov, Marcin Porebski Light and render: Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky Additional 3D Artists: Bengri Christian Pilm. : Chris Bahry, Alexandre Veaux, Lorne Kwechansky 2D animation: Leo Mateus, Marissa Godwin Music and sound design: John Black of Cyphe rAudio

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