Niche new home developments to watch out for across London –


The mall is beautiful, again.

Boutique housing is back in fashion after a decades-long infatuation with giant developments. Niche projects, typically conversions and infill projects, are springing up throughout London and the commuter belt, attracting style-conscious buyers who desire individuality and exclusivity.

Builders are fighting for smaller sites and using an architectural style to make houses stand out. They use words like “bespoke” or “signature” to label small projects, and say that design-led developments have prestige and better resale values.

These types of housing are in stark contrast to the so-called ‘planned communities’ and large regeneration areas that have been favored by planners and politicians in recent years, such as Imperial Wharf on Fulham’s waterfront, which has more than 2,000 homes. and it is a neighborhood. in its own right, patrolled by private security guards.


By definition, niche homes are more intimate and strike a chord with buyers who want to feel part of a special situation and live alongside like-minded people.

Few houses are more niche than a couple of houses being built along the Thames in Richmond. Each splendid 4,000-square-foot home has coveted private river access plus a boat mooring, while the lush gardens that descend to the water have terraced areas for outdoor cooking and dining.

Richmond is fortunate to have a unique environment. Bounded by the Thames and with a vast, open 2,500-acre deer-dotted ‘country’ park, it also has a boardwalk and magnificent view from its hill, an aspect protected by an act of Parliament no less than, and famous for its celebrations. by artists Turner and Reynolds.

Modern interiors meet traditional exteriors at Richmond Riverside

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Surprisingly, the two homes are also just a three-minute walk from downtown and feature an integral garage, a prized asset in Richmond. Nomad, the developer, discovered the potential of the plot, previously occupied by three modest bungalows that were accommodation for local shipyard workers. He then set about building heritage-style exteriors behind which are interiors for modern lifestyles, highlighted by a fabulous kitchen and family center space with floor-to-ceiling glazing that opens to the garden.

The houses, known as Richmond Riverside, scheduled for completion next year, are priced at £ 4.75 million. Call 020 3488 7302.

Like Richmond, Chelsea’s enduring charm has in part to do with the legacy of aristocratic retirement. These days it’s richer than ever (hedge fund managers instead of dukes) and while it’s not the bohemian hangout it once was, a beautiful remodel of the Everyman Cinema on King’s Road brings the spirit of the Swinging back to life. Sixty.

Essoldo House is a new local landmark offering 11 stylish apartments, plus a new art house cinema, street-level bars and restaurants.

‘Exclusive’ is the right word for Richmond Riverside, as the development includes just two 4,000-square-foot homes that face directly onto the Thames.

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Initially rejected by a planning inspector due to a lack of affordable housing, the curtain has finally risen after a successful appeal by property developer Howard Raymond, son of famous Soho porn and real estate mogul Paul Raymond.

The building features a distinctive curved facade of handcrafted Danish brick and bronze, while most apartments have outside space, one has a spacious 1,063-square-foot terrace and three are duplexes. A magnificent three-bedroom apartment at the top of the building has a spectacular rotunda with an oval-shaped glass roof. Prices from £ 2.25 million to £ 5.5 million. Underground parking spaces cost £ 125,000. Call 020 7581 3349.

The converted manor house, listed as Grade II, will appeal to history buffs

With many buyers believing that being close to nature will improve mental and physical well-being during the slow return to normalcy after the pandemic, niche developments in lush settings, especially those with a sense of history, rank highly. in the wish list.

Ickenham, in West London, has been a haven for the nobility since Tudor times. It remained a quiet settlement until 1905 when the Metropolitan Railway Company opened a stop, or “stop,” on the line between Harrow and Uxbridge. But the area only became a genuine part of London’s commuter belt in the 1970s, when the stop became a full-fledged station.

Renovated – Property has undergone a painstaking two-year rebuild

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Queen Elizabeth I saw a performance of Shakespeare’s Othello in the grounds of Harefield Place, a manor house that was later remodeled by a Georgian nobleman. The 8.5-acre estate was turned into a maternity hospital in 1935 and then, strangely, the headquarters of the video rental company Blockbuster, whose demise created an opportunity for conversion into 25 luxury homes.

Following a two-year restoration project that restored Georgian and Edwardian elements and the addition of a new wing, the listed mansion has been converted into 25 houses. The gated estate has a driveway, extensive gardens, lake, orchard and a wellness center with spa, gym, swimming pool and tennis court in the old orchard.

Prices from £ 850,000 to £ 1,575,000. Call 01 895 733525.

‘It’s idyllic and everything we want is close by’

Sporty: Comforts attracted Chris and Charlotte

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Magna Carta Park in Runnymede, Surrey is an elegant private estate of 59 classically styled homes on 57 acres of ancient woodland and landscaped gardens, with ‘allowed’ outdoor sports on the doorstep.

It takes its name from where King John and the rebel barons signed the famous “bill of rights” more than 800 years ago. There are 33 houses plus 26 apartments spread over three new mansion blocks. All homes have been designed to have views of the grounds, a walled garden sanctuary and a bluebell plantation, while resident amenities include a tennis club, fitness center and spa, pitch and putt golf course, bar and library. The owners have golf carts to get around, or they can use the clipped path that winds through the woods.

“It has the air of a select hotel in a country house,” says Laura Hackney of real estate agent Knight Frank. “Buyers have the best of both worlds; they can enjoy a perfect work-life balance while still being close to London. ‘

Magna Carta Park in Runnymede, Surrey

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The estate also has panoramic views of Windsor, anchored on the horizon by its famous castle. Eton College is one of the local schools. A concierge front door provides additional storage for online deliveries, and there is 24-hour security.

From £ 1 million to £ 4.5 million. Call 011784477120.

Covid was the catalyst for Chris and Charlotte Jackson to move out of the family home in the north London suburb of Hadley Wood, where they had lived for 25 years.

Recently retired and with their 60 years about to turn, the sports couple got to know this part of Surrey through water skiing and cycling activities. When they discovered Magna Carta Park, they knew it was for them. They bought a big three-room apartment with a garden. “It’s an idyllic setting, and everything we want is here or nearby,” says Charlotte, who is also a great tennis player.

Sporty: Comforts attracted Chris and Charlotte

Large apartments on Fitzjohn’s Avenue, ‘one of the noblest streets in the world’

Arts and Crafts Style: Fitzjohn’s in Hampstead

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Hampstead has never gone out of style. In the early Georgian era, his hilltop village gained a handful of smart homes, and each era that followed brought new versions of architecture, from beautiful Arts & Crafts villas to Bauhaus-inspired apartments to swanky mansions on The Bishops Avenue. , a mix unmatched elsewhere. in London.

With the 790-acre Heath, parks and woods, an old town and suburb with sheltered gardens, boutiques, medieval pubs, golf courses, a glut of good schools, and 15-minute tube links to the West End, Hampstead arguably has it all.

In its Victorian heyday, Fitzjohn’s Avenue was the most prestigious address in the area. Designed in the 1880s, the tree-lined boulevard had 70 mansions set on large parcels and was described at the time by Harper magazine as “one of the noblest streets in the world.”

Old Dairy House, en Kensal Rise

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Fitzjohn’s, a new hilltop scheme in the friendly red brick Arts & Crafts style, has produced 29 homes along with luxurious resident amenities and courtyard gardens. Aimed at middle-aged people, the large apartments have hexagonal rooms with deep windows and high ceilings. Prices start at £ 2 million. Call 020 7980 8742. Kensal Rise is a less quiet district in North West London preferred by younger shoppers with prices outside of Notting Hill and Maida Vale.

Adele and the rock band U2 are among the stars who have visited 133 Kilburn Lane, a former recording studio now converted into 16 apartments called the Old Dairy House to mark the agricultural use of the site more than a century ago. Prices from £ 595,000. Call 020 7590 7299.

Arts & Crafts style: Fitzjohn’s in Hampstead, above left; U2 frontman Bono, inset, frequented Old Dairy House, top left, in Kensal Rise, in his previous life as a recording studio.

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