At Marc O’Polo there are two premieres these days: For the first time, the brand is presenting itself in the context of the Paris Fashion Week. And almost at the same time, the company from Stephanskirchen in the Rosenheim district gave the go-ahead for the first TV campaign in the company’s history.
The theme of sustainability is at the center of the campaign. At the same time, Marc O’Polo wants to become younger and more international – and focus more on the men’s segment. “Our aim is to become the leading international, sustainable casual lifestyle brand,” says Sandro Schramm, Director Marketing & Growth, in an interview with W&V.