The fact that brands are freezing Facebook advertising budgets in protest against the rules and grievances that apply there is nothing new. The cosmetics brand Lush is now going one step further and is completely withdrawing from Facebook, Instagram, TikTok and Snapchat.
“Since we always want to be in contact with our customers in a safe environment, we do not do business in dark street corners. Unfortunately, several social media platforms are increasingly developing into places that our customers never visit Something has to change! “: With this statement, the cosmetics brand Lush is withdrawing completely from the social media platforms Facebook, Instagram, TikTok and Snapchat from November 26th. Lush, however, remains represented on the Twitter, YouTube and LinkedIn channels.
They want to pursue the plan until the platforms mentioned offer a “safe environment for their users”. The company is changing its social media policies in all 48 countries that Lush operates in. “We are no longer waiting for others to realize the real problems in social media.”
Tie people scrolling to their smartphones
Jack Constantine, CDO & product inventor Lush: “As the inventor of bath bombs, I do everything I can to develop products that help people switch off, relax and take care of their well-being. Social media platforms are the opposite of this goal They use algorithms that aim to tie people scrolling to their smartphones and keep them from switching off and relaxing. “
It is now hoped that the platforms will introduce strict guidelines and international regulations will be enshrined in law.
The UK had already dared to try it for the first time in 2019 and said goodbye to Instagram and Facebook.