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HMD Global, known for Nokia phones, has now made public the appointment of Lars Silberbauer as Chief Marketing Officer.
Lars Silberbauer will lead HMD Global’s global marketing activities across the entire portfolio of Nokia smartphones, feature phones, tablets and accessories, as well as HMD Global’s consumer and enterprise services.
Lars Silberbauer will report directly to Florian Seiche, CEO of HMD Global, who will continue to develop the long-term growth strategy for the entire portfolio of Nokia devices and HMD Global services.
“I am delighted to be joining HMD Global at such an exciting time. We’ve just launched a revolutionary new subscription service that aims to change the way we think about phone ownership, as well as the greenest phones we’ve ever made. Consumers react very positively to our innovative circular subscription service, which focuses on sustainability,” explains Lars Silberbauer.
And further: “I will work closely with the marketing team to further advance the digital transformation of our marketing activities, because we want to become a leading digital company and connect the world without destroying the earth.”
Prior to his appointment as Chief Marketing Officer at HMD Global, Lars Silberbauer led the International Olympic Committee’s brand, marketing and digital teams and was also a former senior vice president of MTV Digital Studios, where he focused on driving MTV’s momentum through digital and increase social channels.
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© Fotos: nemanjazotovic, de.depositphotos.com (1), HMD Global (1)