TORONTO, 23 Feb. 2021 (GLOBE NEWSWIRE) – La Financière CMLS launched which, an automated online system that improves the mortgage approval process with power, speed, speed and precision – the only system of its kind in the Canadian mortgage lender market and that represents the future of mortgage innovation. With friend, our accredited mortgage brokers will receive with unparalleled precision, immediate updates as well as contingent liabilities, all in a few minutes. With the savings in time, our accredited mortgage brokers will be able to set new standards of service in the industry and thus better serve their clients. The Friend Mortgage Intelligence System is a virtual assistant that will identify discrepancies in applications, analyze the best rates for the broker and ensure that applications meet the required criteria – Friend does all of this.
“As a Canadian Mortgage Company, La Financière CMLS constantly strives to innovate and introduce new technology to make the lives of our accredited mortgage brokers easier and to give them the tools to be competitive in the highly competitive market. We firmly believe that we have achieved this with ami, a very innovative platform that will change the way we work together, ”said Dan Putnam, Senior Vice President, Residential Business Development.
Canadian mortgage borrowers are finding it increasingly difficult to navigate the mortgage application process and a myriad of product offers, which is why more of them are seeking advice and help from mortgage brokers. At the same time, we live in a world of instant gratification, where borrowers want quick answers on their mortgage applications. The combination of expert consultation with mortgage brokers and the friend’s ability to approve qualifying mortgage applications in minutes is a remarkable win for brokers and their clients.
About La Financière CMLS: The FinanceCMLS era is one of the largest independent mortgage services companies in Canada. Founded in 1974, we are proud to be the Canada Mortgage Corporation ™ for over 40 years. With offices across the country, we offer a wide range of commercial lending, residential real estate mortgage and institutional services. What sets us apart from other mortgage providers in the industry is our Customer First approach. Whether you are a homeowner, commercial borrower, institutional investor or financial partner, Le Client d’Abord is our promise to put your needs before ours.
Building on our solid foundation of financial strength and experience, we will continue to provide mortgage solutions to all of our clients.
Senior Vice President, Business Development, Residential