Home Video Jean Paul Gaultier Exhibition, Paris: the public as a muse!

Jean Paul Gaultier Exhibition, Paris: the public as a muse!

by drbyos

The Jean Paul Gaultier exhibition, created by the Montreal Museum of Fine Arts, has traveled all over the world and has amazed nearly 1.5 million visitors on its way since its inauguration in 2011. The Grand Palais in Paris will in turn host this exhibition from April 1, 2015. Moment Factory is pleased to participate in its Parisian debut and to collaborate in what constitutes a particularly significant stop for this darling designer of the French. For the occasion, Moment Factory has developed, in collaboration with the Montreal Museum of Fine Arts, an immersive and participatory creation in “L’escalier des muses”, which links the two levels of the exhibition to the Grand Palais. Continuing with the democratic and creative approach of Jean Paul Gaultier, who draws his inspiration from the street, Moment Factory’s intervention puts the public in the spotlight. The time it takes to climb the stairs, the visitor becomes a muse. Through an interactive device, he sees his silhouette projected, interpreted and transformed by the creative madness of the great couturier. The illuminated staircase catches the eye as camera flashes and rhythmic music immerse the audience in the frenetic atmosphere of the fashion shows. At the top of the stairs, the visitor activates an interactive device which takes a picture of him. The image is then projected onto an immense canvas where, in a visual animation, images of visitors, patterns and colors “à la Gaultier” merge. Presented continuously and in real time, the projection is constantly renewed thanks to a remix of images taken during the day, colors and patterns projected. http://momentfactory.com *** The Montreal Museum of Fine Arts’ exhibition Jean Paul Gaultier has traveled the world and wowed nearly 1.5 million visitors since its inauguration in Montreal in 2011. On April 1, 2015, the Grand Palais welcomes the Gaultier exhibition, with a participatory installation that Moment Factory created specifically for its Parisian debut. A significant leg of the tour for the French “enfant-rebelle” of fashion. Working closely with the curators at the Montreal Museum of Fine Arts and the onsite team at the Grand Palais, Moment Factory developed a concept to animate the Escalier des arts, a staircase located in between the first and second floors of the museum. Inspired by Gaultier’s open-minded approach to models from all walks of life, and the notion of the fashion catwalk, the Escalier des arts becomes the Staircase of the Muses. Contrasting the classic baroque lines of the undulating staircase with bold imagery reminiscent of Gaultier’s in-your-face approach to haute couture, the installation invites the public to make their mark on the catwalk. The illuminated stairs beckon the camera flashes simulate the frenzied atmosphere of a fashion show. Once at the top of the stairs, visitors trigger a camera that takes a snapshot of their silhouette. These images then form part of a generative design, featuring Gaultier motifs and palettes. The resulting video composition is unique to each participant, and is projected on the large-scale backdrop of the stair landing. Always in flux, the projection runs continuously in real-time, remixing imagery from past visitors with new colors and motifs to form original visuals throughout the four months of the exhibition. The Staircase of the Muses is a true celebration of the public, inviting them to become part of Gaultier’s festive narrative. It was an inspiration to work with the Montreal Museum of Fine Arts and the Grand Palais in honoring the work of one of our true fashion icons. http://momentfactory.com

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