Interview: Dan Malafosse, Box tasting director who launches gastronomic boxes under “France rugby” license

Rugby player passed in particular by Brive, Dan Malafosse leads in parallel with his career (Montauban) a business project with the box tasting, a gastronomic box of which he is the director.

Drawing on the magazine “Gourmets de France”, the box tasting was launched in 2019 and is based on big names in gastronomy, chefs, MOF, pastry chefs, sommeliers …

A few weeks ago, Tasting Box has launched gastronomic boxes under “France Rugby” license (from 55 to 300 €) As part of a partnership with the French Rugby Federation signed until 2025. The opportunity for oval ball lovers to discover the best of our terroirs with wines, fatty liver, terrines, jams and other chocolate sweets Lyonnais Bernachon and Bouillet.

On this occasion, we asked Dan Malafosse a few questions.

“In this project, we combine my two passions gastronomy and rugby…. A real pleasure ! »

Sport Buzz Business: Can you introduce us to the box tasting?

Dan Malafosse : The box tasting is the box of chefs and the best workers in France. Indeed, all the products present in our boxes are either tested and approved by our taste experts or developed by themselves. We are very present in the business world and CSE (social and economic committees) Because we absolutely customize all our offers. For the general public, we are present via our website, that of the France Rugby store and finally that of Smartbox.

SBB: How long has you been offering the “France Rugby” offer?

DM : We made the big launch of the France Rugby boxes during the fall tour in early November.

SBB: What does this license partnership bring you?

DM : We are proud to be able to be present in France Rugby products because this sport has resonated in my life forever with my father and then I still played in Montauban. In this project, we combine my two passions gastronomy and rugby…. A real pleasure ! Rugby has always been in my life. Rugby represents a lot as much by the love that I have of this game and what it brings me today in the development of my project.

SBB: What is the “France Rugby” offer?

DM : The France Rugby offer takes up the quality criteria of the box tasting with the products tested or developed by the chefs as well as an expanded range stamped “3rd half”.

SBB: What prompted you to launch Box degustation beyond family history?

DM : The box tasting was a real challenge that I wanted to take up when I returned from Pau to join my training club and the family home. Indeed, once in Brive, it was important to me to create a first name to me so as not to be the son of … I wanted to have legitimacy in what I could do.

SBB: What is the Box Degustation Business Model?

DM : We are mainly present in supporting CSEs and business events. We work almost exclusively on personalization. It is essential for me to have a level of service in terms of the quality of the products I offer.

SBB: Can you detail your distribution network?

DM : Regarding distribution we favor physical meetings because we are enormously attached to humans and contacts. In addition, it is important to me to understand the expectations of the people with whom I work. Finally, for the unique customer, we are present in the boutiques of France Rugby, Smartbox, without forgetting our website.

SBB: A word on your partnership with Smartbox?

DM : We started our partnership with Smartbox during the COVID and they wanted to launch the products in delivery. Since then, our partnership has continued to grow. We are very satisfied with it.

“The only difficulty I encountered is to keep a balance between rugby-box and privacy”

SBB: Besides France Rugby, do you have other partnerships in sport? Current discussions?

DM : We are in discussions in several other sports but we cannot say more.

SBB: Regarding the products highlighted, how do you manage any competition between craftsmen in the same sector when making the offer?

DM : No no difficulty because I do not select. The chefs and MOF select, approve but do not sell suddenly there is no difficulty. And we are trying to make everyone work almost the same.

SBB: What difficulties do you encounter on a daily basis in your professional activity?

DM : The only difficulty I encountered is to keep a balance between rugby-box and privacy.

SBB: What can you wish for the next 5 years?

GOOD PLAN : Thanks to our site, benefit from € 50 offered on Canal+ subscription offers (Canal+, BeIN Sports, Eurosport …) See you here to take advantage of it

DM : Whether in the medium or long term I want to continue to learn and have fun in what I do!


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