Instagram story ads can be incredibly valuable Be a marketing tool when used correctly. Aside from being a great platform for connecting with new audiences and generating leads, they can also help you convince potential customers and encourage them to make a purchase decision. In fact, of the 500 million accounts currently using Instagram Stories, a third of the most viewed stories come from companies, according to the social networking platform. This is an opportunity too good for any business to miss.
If you’re new to Instagram or haven’t posted a story ad, you might be wondering what all the fuss is about.
In today’s post, we’re going to break down what Instagram Story Ads are, how they work, and how they can benefit your business. We’ll also provide a step-by-step guide to get you started, making sure you’re getting the most out of your ads and getting the most impact on your target audience.
Let’s dive in!
What are Instagram Story Ads?
Instagram Story Ads are full screen vertical canvas ads that run in Instagram’s Stories feature. Instead of appearing in Instagram feeds, story ads appear in a user’s Stories Queue and are marked as “sponsored” with a swipe at the bottom. They can be used to promote products, increase engagement, and communicate key messages and calls to action. Unlike organic stories, which are only visible for 24 hours, Instagram story ads can run for as long as you want and optimize them to meet your most important business goal.
Simply put, they’re paid ad placements that appear between organic posts in a user’s news feed. However, they typically perform much better than standard feed ads because there is currently more inventory than demand. In other words, not many people are using Instagram Story Ads yet as it is still a relatively new feature.
The benefits of posting an Instagram Story ad include:
500 million Instagram users use the app every day.
Instagram users tend to have higher disposable income compared to users of other platforms. In fact, the platform has the second highest ROI among marketers.
An estimated 71% of US businesses use Instagram.
Most social media videos are 16×9 landscape videos. With stories, media fill the entire screen and the orientation is 9 x 16 vertical instead of 16 x 9 horizontal / landscape.
Story ads can be up to 15 seconds long, which is longer than the average view time of 8 seconds for an organic post.
Unlike organic video ads, audio is not muted by default.
How do Instagram story ads work?
Instagram story ads show ads similar to organic stories, except that a user doesn’t have to follow your account to see an ad from your brand. Instead, ads are seamlessly integrated into a user’s Stories viewing experience.
You can create Instagram story ads with any photo and video dimensions. You can also use the carousel format to view multiple photos and / or videos. Instagram story ads can run for as long as you want and they can be tweaked to meet your business goals. You also have a number of options for ad formats, including videos, photos, and carousels. Video ads play for up to 15 seconds, image ads play for five seconds, and carousel ads can contain both video and photos in one ad.
You can target your ads based on reach, video views, traffic, conversions, app installs and lead generation based on your goals:
Range: Show your ad to as many people as possible
Video views: Get as many people as possible to watch your video
Traffic: Direct traffic to your website
Conversions : Increase conversions like email signups, registrations, etc.
Mobile app installations: Encourage users to download and install your app
Lead generation: Direct users to a Lead-Generierungsformular that automatically fills in as much of your information as possible.
How to set up Instagram story ads
Check out this step-by-step guide to get you started. But first make sure you have a Have created an Instagram business account, before you start, so that you can create and run ads on the platform. You can here learn more about the advantages.
Alternatively, you can post your Instagram ads through your Facebook Manage your Business Manager account and choose Instagram as your placement.
Step 1: create an Instagram story ad
Go to your Ad Manager page and click “Create” to configure your Instagram Story ad to use “Quick Build”. You can also use Guided Creation if you want.
Step 2: Set your marketing goal
Choose a goal that fits your marketing goal. Options include Brand Awareness, Reach, Video Views, Conversions, App Installs, Lead Generation, or Traffic. You can find more information about the goals here .
Step 3: choose ad placement and conversion
Next, choose where you want your ad to appear. Select “Automatic Placements” if you’ve configured Instagram Stories as your default placement. If you choose Manual Placements, make sure you check the box for Stories under Instagram.
You would also like to select the conversion for your ad and define your target group:
Step 4: Set the budget and schedule
Set the budget and schedule for your ad. This depends on how long you want your ad to run and how much you’re willing to spend on the campaign.
Keep in mind that Instagram Story ads average between $ 0.70 and $ 1.00 per click, although this can vary based on industry, days of the week, audiences, and ad placement, among other things. You can set a pre-determined budget to avoid spending too much.
Step 5: Choose Image, Video, or Carousel
The next step is adding your media. Here you have to decide whether you want to select “Single Image or Video” or “Carousel” as the ad format.
This is also where you can add any other important details including the heading and description. You can also use Stories templates to automatically create your ad.
Keep in mind:
All photo and video dimensions are supported in stories (from 1:91 to 4: 5). However, an aspect ratio of 9:16 is recommended to match the full-screen portrait orientation of stories.
Mp4 or .mov is recommended for video ads and .jpg or .png is recommended for photo ads.
If you are creating a video ad, the recommended file size is 4GB – and the recommended file size for a photo is 30MG.
The recommended resolution for images is 1080 x 1920, with a minimum size of 600 x 1067.
Step 6: Preview and confirm ads
Finally, complete your ad by clicking on “Confirm”. You can preview your ad before sending it to Instagram for review by using the drop-down menu. You can also create mockups for your ads in the Creative Hub.