The Ministry of Industry and Information Technology, the Propaganda Department of the Central Committee of the Communist Party of China, the Ministry of Transport, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and China Central Radio and Television have recently jointly issued a notice to deploy and carry out the promotion of “Hundred Cities and Thousand Screens” ultra-high-definition video. It will support qualified cities to set up ultra-high-definition public large screens, enhance the penetration of the ultra-high-definition video industry, and accelerate the integration and innovation of ultra-high-definition video in multiple fields. The event time is from October 2021 to June 2023.
According to the “Ultra HD Video Industry Development Action Plan (2019-2022)” issued in 2019, the overall scale of China’s UHD video industry will exceed 4 trillion yuan in 2022.
Promote consumption upgrade
According to the notice, this event will support cities with good industrial foundations and intentions to take the lead, and form a model of activities that can be replicated and promoted. It is encouraged to be used in important urban business districts, large-scale integrated transportation hubs, Internet celebrity landmarks, cultural venues and other places. Transform or newly install an ultra-high-definition large screen. In addition, the event also encourages localities to carry out diversified ultra-high-definition video content playback services in accordance with laws and regulations, explores multiple technical routes and methods for transmission, and promotes business operation model innovation; encourages terminal manufacturers, network equipment vendors, telecom operators, content producers and other industrial chains Upstream and downstream enterprises provide industrial support for the development of activities.
With the theme of “lighting up hundreds of cities and thousands of screens, colorful and ultra-clear horizons”, the event will follow the principles of government guidance, market operation, multi-party linkage, and accelerated development, and play the role of leading ultra-high-definition video enterprises and industry organizations to explore the formation of replicable , Promotable new formats and models, enrich application scenarios, deeply promote the overall upgrade of information consumption, cultivate new drivers of development, improve the industrial chain, create a good industrial ecological environment, and accelerate the integration and innovation of ultra-high-definition video in multiple fields.
At the 2021 World Ultra HD Video Industry Development Conference, Xiao Yaqing, Minister of Industry and Information Technology, once introduced that by the end of 2020, China’s 4K ultra HD TV market accounted for more than 70%, 8K TV accelerated market penetration, and a number of domestically produced cameras, The acquisition, editing and broadcasting system has been industrialized and put into use, becoming a new engine of industrial growth.
He emphasized that accelerating the development of the ultra-high-definition video industry can directly drive the overall replacement of production and broadcast equipment, terminal products, display panels, chips and other industrial chains, promote digital technological innovation breakthroughs, promote the construction of “dual gigabit” new infrastructure, and promote content prosperity And application innovation, forming a trillion-level emerging industry cluster, is of great significance to the construction of a new development pattern of services.
Xiao Yaqing introduced that the “Hundred Cities and Thousand Screens” ultra-high-definition video landing promotion is a focus of the Ministry of Industry and Information Technology to promote the development of the ultra-high-definition video industry. In addition, the Ministry of Industry and Information Technology will also build an ultra-high-definition video industry collaboration center and a manufacturing innovation center to guide various links in the industry chain to strengthen collaborative innovation and improve the industry chain; establish supporting systems for testing and verification, industry implementation, and promotion and application to enhance the basic capabilities of the industry and the industry Chain level, and build an industrial ecology.
Accelerated industry development
Analysts pointed out that as China’s 5G commercialization continues to deepen, ultra-high-definition video, as the first application scenario, will also enter the rapid landing stage. Debon Securities pointed out that a number of innovative applications such as 8K live football games, 4K remote guidance surgery, and 4K immersive games are constantly emerging. The ultra-high-definition video industry is of great significance for promoting industrial transformation and upgrading and meeting people’s needs for a better life.
Many listed companies are participants in the ultra-high-definition video industry. In terms of display terminals, home appliance companies such as Sichuan Changhong, Hisense Video, and Shenzhen Konka, as well as upstream display panel companies such as BOE and TCL (China Star Optoelectronics) are the main manufacturers. In terms of core components, companies such as Howell and Geke Micro, which are subsidiaries of Weir, are making efforts in the CMOS field. In terms of video production and broadcasting, companies such as Mango SuperMedia and Oriental Pearl have launched related businesses, while Danghong Technology and Digital Video are providers of ultra-high-definition codec products.
The “Ultra HD Video Industry Development White Paper (2021)” released by the China Electronics Information Industry Development Research Institute shows that in 2020, China’s UHD video production, network transmission, terminal presentation, core components, video services and other links will have direct sales revenue More than 850 billion yuan has driven the vertical industry hardware sales and application scale to exceed 930 billion yuan, with a total scale of nearly 1.8 trillion yuan.
The “Ultra HD Video Industry Development Action Plan (2019-2022)” issued in 2019 proposes that by 2022, the overall scale of China’s UHD video industry will exceed 4 trillion yuan, and the sales of 8K TV terminals will account for more than 5 of the total TV sales. %; The number of ultra-high-definition video users reached 200 million; the large-scale application of ultra-high-definition video was realized in the fields of culture, education, entertainment, security monitoring, medical health, intelligent transportation, and industrial manufacturing.
(Editor in charge: Wang Qingyu)
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